HelloFresh

Creative Strategist, Social Growth Platforms

New York, NY, United States

Sponsorship not specified$105k-$122kDetected 14 days ago

SparkBrand StrategyCadenceCollaboration

About the role

We're rebuilding HelloFresh's paid social engine around the reality that creative is the single largest performance lever on TikTok.
Performance-to-brief feedback loop - Mine ad-level data (CTR, hook rate, hold rate, CVR by cohort) to identify what's working and what to retire. - Close the loop weekly so the next sprint's briefs are grounded in evidence, not opinion.
Brand coherence at speed - Keep creatives on-strategy across multiple markets while preserving the velocity TikTok and new platforms demand.

Develop distinct concepts monthly for local markets with a structured cadence of net new ideation vs iterations.
Be integrated in the creative process and come with a strong point of view on assets: push back on first drafts, defend hooks, kill weak openers, and own the final execution of an asset.
Drive the shift toward video-first, UGC-style, and Spark Ads with creator-led content on TikTok.
Build platform-fit creative strategy for Pinterest and Snap pilots as they scale, adapting concepts to each platform rather than porting Meta assets over.
Reddit, emerging short-video platforms - and maintain a point of view on what creative approach earns a pilot slot.
Comfortable steering peers across Brand, Influencer, and external partners without direct authority.

Competitive Salary & 401k company match that vests immediately upon participation

This listing is sourced directly from HelloFresh's careers page and normalized into a canonical job model.