Ibotta

B2B Integrated Marketing Specialist

Hybrid - Denver · Full-time

Sponsorship not specified$72k-$81kDetected 6 days ago

A/B TestingContent CalendarsHubSpotSalesforcePerformance MarketingLead GenerationForecastingCollaboration

About the role

This role is pivotal in driving qualified pipeline and revenue growth through integrated, full-funnel campaigns across paid and owned marketing channels, with a primary focus on demand generation through Account-Based Marketing (ABM).
This is a hands-on, collaborative role for someone who pairs strong execution with a data-driven, growth-focused mindset.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday).

Own end-to-end paid media execution across various channels including social media, CTV, programmatic display, YouTube, trade publications and other emerging platforms
Manage a significant paid media budget, audience targeting, bid optimization, spend forecasting, A/B testing, and performance reporting aligned to pipeline goals.
Build and execute integrated, full-funnel paid and owned media campaigns across the buyer's journey - from awareness through MQL conversion - aligned to defined ICP segments and pipeline targets, in collaboration with revenue Ops.
Own and manage the IPN organic social presence across LinkedIn, establishing the channel as a proactive demand driver and lead generation vehicle to directly support sales and revenue growth targets.
Support event marketing for major industry conferences, executing pre-event, live, and post-event strategy across different media channels
IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN).

3-5 years of experience in B2B integrated marketing, demand generation, or digital marketing.
Proven hands-on experience managing paid media campaigns (LinkedIn Campaign Manager, Meta, Google) including budget management, audience targeting, bid optimization, and A/B testing.
Familiarity with HubSpot and Salesforce, with a solid understanding of UTM tracking and attribution measurement across channels.
Ability to interpret cross-channel performance data and translate it into actionable insights for senior stakeholders.
Experience supporting marketing for major industry conferences across paid, organic, email, and web channels.
Applicants must be currently authorized to work in the United States on a full-time basis.

$72,000 - $81,000.
Equity is included in overall compensation package.
This compensation range is specific to the United States labor market and may be adjusted based on actual experience.

We will offer a relocation bonus to help make your move to the Mile High City a smooth one.
This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match.
Denver office perks include paid parking, snacks, and occasional meals.

Ibotta is seeking an B2B Integrated Marketing Specialist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding.

Applicants must be currently authorized to work in the United States on a full-time basis.

This listing is sourced directly from Ibotta's careers page and normalized into a canonical job model.