SolarWinds

Database Marketing Analyst

Austin, Texas

Sponsorship not specifiedDetected 10 hours ago

PythonSQLData AnalysisData VisualizationStatisticsA/B TestingComplianceEmail MarketingSalesforceMarketoCRMResearchCommunication

About the role

The ideal candidate will have a deep understanding of B2B marketing, marketing automation, data analytics, and a desire to translate business needs into powerful segmentation and audience concepts that continuously modernize our digital marketing strategy.

Build and maintain reporting that benchmarks and measures opt out rates, invalid and inactive email address trends, monitor sender score metrics, and manage merge record processes.
Audience Segmentation: Querying and building target lists based on customer behavior, demographics, or purchase history so the right audience receives the right email.
Personas Research: Work with marketing and product management to maintain current personas for targeted audience engagement. Develop the list of criteria across systems that can be leveraged to build robust personas that reflect the go to market strategy
A/B Testing & Optimization: Analyzing which email elements perform best and using those insights to continuously optimize future messaging and deliverability.
Work with marketing and product management to maintain current personas for targeted audience engagement.
Develop the list of criteria across systems that can be leveraged to build robust personas that reflect the go to market strategy
Our purpose is to enrich the lives of the people we serve-including our employees, customers, shareholders, partners, and communities.
We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others.
Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose.
If you're looking to build your career with an exceptional team, you've come to the right place.

Technical Skills: Proficiency in SQL, relational databases, and business intelligence tools (e.g., Tableau, Power BI).
A bachelor's degree in marketing, statistics, computer science, economics, or a related quantitative field.
Usually 1 to 3 years of experience in data analysis, digital marketing, or database management.
The ability to present complex data insights clearly to non-technical stakeholders and marketing teams.
Technical Skills: Proficiency in SQL, relational databases, and business intelligence tools (e.g., Tableau, Power BI). Experience with statistical programming (Python or R) and CRM platforms (e.g., Salesforce) is highly preferred. Marketo experience preferred
Analytical Abilities: Strong capability in A/B testing, data modeling, predictive analytics, and translating raw data into actionable marketing strategies.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Proficiency in SQL, relational databases, and business intelligence tools (e.g., Tableau, Power BI).
Experience with statistical programming (Python or R) and CRM platforms (e.g., Salesforce) is highly preferred.
Marketo experience preferred
Education: A bachelor's degree in marketing, statistics, computer science, economics, or a related quantitative field.
Communication: The ability to present complex data insights clearly to non-technical stakeholders and marketing teams.
SolarWinds is an Equal Employment Opportunity Employer.
Overseeing subscriber databases, maintaining list hygiene, and ensuring compliance with privacy regulations like GDPR and CAN-SPAM.

This role will report to the Senior Manager, Marketing Automation, and will lead an effort to ensure the health and performance of SolarWinds' marketing automation programs.

Present findings to the business in a quarterly scorecard to drive strategic actions with maintaining and growing a healthy database of customers and prospects, and to drive deliverability improvements.
At SolarWinds, we're a people-first company.
Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

Build and maintain reporting that benchmarks and measures opt out rates, invalid and inactive email address trends, monitor sender score metrics, and manage merge record processes.

This listing is sourced directly from SolarWinds's careers page and normalized into a canonical job model.