Chanel

Head of WFJ Marketing

New York

Sponsorship not specifiedDetected 22 days ago

Brand StrategyLogisticsCustomer SupportLeadershipCommunicationCollaborationProblem SolvingMentoringPublic Speaking

About the role

CHANEL is looking for a Head of Marketing to join our Watches & Fine Jewelry Team, based in New York Home Office.
This role is responsible for leading the strategic development and execution of Brand Marketing, Product Marketing, and Visual Merchandising for the WFJ category in the U.S. market.
The position plays a key role in elevating brand equity, strengthening product storytelling, and ensuring best-in-class in-boutique expression of the Maison.

Develop new ways to further drive the scale of the WFJ business
Define and lead the overall marketing strategy for Watches & Fine Jewelry in the U.S., strengthening brand awareness, desirability, and legitimacy.
Drive initiatives that support the scaling of the WFJ business and reinforce CHANEL's positioning within the luxury watch and jewelry landscape.
Partner with global teams to localize brand and product marketing strategies for the U.S. market.
Develop strong product storytelling and launch strategies to support key collections and iconic product platforms.
Lead cross-functional orchestration across communications, media, events, retail, and digital to ensure consistent and impactful product visibility.
Define and implement the visual merchandising strategy across the U.S. boutique network to ensure exceptional brand expression and retail experience.
Partner with Retail and Merchandising teams to optimize product presentation, storytelling, and client engagement in boutiques.
Lead and develop a high-performing Marketing and Visual Merchandising team, fostering collaboration, creativity, and operational excellence.

10+ years of deep branding experience, preferably in luxury sector, overall 15+ years of experience
P&L management, budget ownership and strategic planning experience required
Strong analytical skills and the ability to synthesize data easily, formalizing this data into strategic presentations (especially ppt)
Experience in brand marketing, product marketing, or retail marketing
Experience leading teams and leaders of teams
Bachelor's degree required, Master's degree or MBA preferred
Proficient use of Microsoft 365 programs is required
Ability to travel internationally and domestically approximately 15% -20% or as business requires

Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund
Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
Generous paid time off policies to include vacation, holiday, sick and volunteer days
Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking
and perks are dependent on eligibility and subject to modification by Chanel at any time
Other components [may/will] include bonus potential, benefits, and/or perks.
Employees are encouraged to take time off annually to volunteer through CHANEL Community.

Head of WFJ Marketing
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress.
We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams.
We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.
A strong brand building background with at least one major luxury brand
A knowledge of and deep passion for the watch and fine jewelry industry and the luxury retail landscape overall
Proven experience in 360° marketing orchestration, connecting communication, retail, and product storytelling
Strong experience leading product marketing and visual merchandising strategies
The ability to understand and interpret local market insights and transform them into strategies
A keen eye for details while not getting stuck in the weeds
The ability to inspire others and lead by influence across multiple teams
The ability to foster innovation and forward thinking, to embrace news ways to engage with our clients, whether it is through.com, social media, remote sales, e-services…
Proven ability to inspire and lead teams through change
Understanding of both the American and French cultural nuances in business

At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.
Chanel Community:
CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.

US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln

This listing is sourced directly from Chanel's careers page and normalized into a canonical job model.