Lvmhperfumescosmetics

Senior Manager, Consumer Engagement

New York, NY, United States · Senior

Sponsorship not specified$145k-$155kDetected 113 days ago

Project ManagementContent MarketingBrand StrategyInfluencer MarketingLeadershipCommunicationCollaborationProblem Solving

About the role

For more than 60 years Parfums Givenchy has perpetuated the values of its founder, Hubert de Givenchy, releasing fragrances, makeup and skincare products that define free, assertive and bold women.
Parfums Givenchy fragrances embody the brand's Fearless Classic vision, fusing genres and revealing unexpected twists.
Inspired by the avant-garde spirit and sensuality of Givenchy Couture creations, Nicolas Degennes, Makeup and Color Artistic Director since 1999, continues to reveal the inventiveness synonymous with Givenchy.

Build and drive the consumer engagement strategy focused on expanding Influencer and PR channels, aligned with Global brand strategy, regional synergies, and market-specific objectives.
Lead long-term strategic planning (3-year plan) to fuel growth of key categories.
Collaborate with Marketing on campaign briefs to ensure North American relevancy.
Ensure cross-functional collaboration to deliver brand strategies, optimize budget spend, and enhance performance.
Drive development of locally relevant brand content (social, PR, media), in partnership with Global HQ.
Lead PR and Influencer activations, build strong influencer relationships, and design PR/consumer events to drive awareness, engagement, and sales.
Develop clear, concise briefs for agencies and influencers that articulate objectives and KPIs.
Create press materials including press kits, communications assets, and press releases.
Track and analyze earned media KPIs, providing insights to optimize strategy, increase brand love, and improve rankings.
Manage, mentor, and develop the Consumer Engagement Assistant Manager to strengthen team capabilities and performance.

3+ years of people management experience with proven ability to lead, motivate, and develop teams.

Define annual strategic priorities, develop budgets, and allocate resources across influencer marketing, content creation, and PR.
Build and manage annual budgets for influencers, content creation, and PR; revise semi-annually as needed.
Oversee annual advertising budget and monthly updates; recommend tactical plans to maximize ROI and sales impact.

Partner closely with Global and regional teams to ensure alignment, share vision, and effectively project manage initiatives.

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