Otterbein SeniorLife

Marketing & Sales Counselor

Marblehead, OH

Sponsorship not specifiedDetected 10 hours ago

CRMBusiness DevelopmentPipeline ManagementOutbound SalesCustomer SupportCommunicationTime Management

About the role

Summary The Healthcare Admissions Marketing and Sales Counselor/Navigator position is a key driver of post-acute and long-stay census growth for Otterbein SeniorLife.
Internally, this role serves as the in-house Admissions Counselor, acting as a trusted guide for prospective residents and their families.
They provide education on care options, remove barriers, and ensure a seamless and supportive admissions experience from initial inquiry through move-in.

Provide exceptional customer service to prospective residents, families, referral partners and other customers throughout the life journey.
Establish relationships with hospital key accounts (administrators, doctors, social workers, and discharge nurses) to drive referrals for patients needing long-term nursing and/or post-acute (rehabilitative) care.
Maintain & develop referral relationships that yield an increased share of patient referrals from the targeted hospitals.
Monitor and maintain targeted payer mix to meet financial goals.
Develop and execute quarterly marketing plans for the market area.
Develop and execute weekly reports when census is below target goal
Ability to create and execute creative approaches to marketing.
Independently manage the Sales Territory with a self-starter approach.
LTC Lead Management & Engagement from receiving lead, conducting tours, ensuring fast responses and working with Central Intake for admission.
Building & Managing a Long Term Wait List.

Work strategically for Otterbein SeniorLife to gain market share and meet metrics required.
Responsible for attendance at required meetings.
5+ years of experience in Senior Living IL/AL Sales preferred

This listing is sourced directly from Otterbein SeniorLife's careers page and normalized into a canonical job model.