Twist Bioscience

Twist Bioscience

Sr Global Product Marketing Manager, NGS

USA - South San Francisco, CA · Senior

Sponsorship not specified$114k-$150kDetected 64 days ago
Project ManagementContent MarketingLead GenerationBioinformaticsNGSResearchCommunicationPublic SpeakingMicrosoft Office

About the role

  • About Twist Bioscience Twist Bioscience synthesizes genes from scratch, known as "writing" DNA.
  • San Francisco Bay Area Pay Range $114,000 - $150,000 USD

Responsibilities

  • Partner to develop strategic, multi-channel integrated marketing plans for Twist's Next Generation Sequencing portfolio, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of tactical marketing programs
  • Develop a customer-centric content strategy aligned with each stage of the customer journey.
  • Develop copy and creative content for NGS campaigns, including web display, email and other digitally deployed content
  • Define, track, and report on key performance indicators (KPIs) for content and digital marketing campaigns, such as engagement rates, lead generation, conversion rates, and return on investment (ROI).
  • Deploy product NPIs and CPIs, managing the GTM process by developing the marketing strategy for all channels and deploying content to optimize ROI
  • Collaborate and ensure alignment of marketing plans among NGS Product Management, Field Marketing, Digital marketing, Commercial Leaders, and other stakeholders
  • Successfully engage with advertising agencies and the internal design team to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow, and promotional materials
  • Maintain knowledge of the trends and competitive activity relevant to NGS markets
  • Partner with Product Management and Field Marketing to support workflow and application sales training, support, and enablement materials
  • Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment

Requirements

  • Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.

Nice to have

  • Bachelor's degree (BS/BA) in Life Sciences required, advanced degree preferred
  • Preferred Qualifications

Compensation

  • San Francisco Bay Area Pay Range
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This listing is sourced directly from Twist Bioscience's careers page and normalized into a canonical job model.