Skylight Frame

Retail Digital Marketing Manager

United States

Sponsorship not specified$120k-$180kDetected 103 days ago

SEOContent MarketingPerformance MarketingCommunication

About the role

You will be responsible for optimizing Skylight's presence across retailer websites, leading digital merchandising, retail media strategy, and on-site conversion tactics.
Working closely with Sales, Growth, Creative, and Analytics, you'll ensure every digital shelf is best-in-class and built to scale.
This is a high-impact role that sits at the intersection of performance marketing, digital merchandising, and retail strategy.

Collaborate with Creative to develop and adapt digital assets tailored to each retailer's platform and audience, as well as leveraging best in class content, campaigns and key learnings.
Develop and manage a retailer media budget for each major retail channel, with inputs from Sales on revenue expectations and Finance around CPA targets.
Create KPIs and measurement tools for evaluating marketing spend and tactics employed in effectiveness of building: 1) Sales, 2) Brand awareness and 3) Competitive landscape positioning.
Develop and execute Retail Influencer and Affiliate programs for Walmart, Target, Costco and Best Buy.

We make Skylight Calendar, the smart calendar loved by millions of families (plus Wired and the Wirecutter ).
Our latest product is Calendar 2, which just launched to rave reviews.
Smart, hardworking people who care about making actually meaningful products love working here.
People like you.
We're busy inventing new ways to simplify family life and help parents raise great kids - and we need your help!
Come invent something new with us.

This listing is sourced directly from Skylight Frame's careers page and normalized into a canonical job model.