Becton Dickinson Medical Devices

Senior Manager, US Home Care Marketing

US · Senior · Contract

Sponsorship not specified$10k-$20kDetected 1 day ago

Data VisualizationSEOSEMSalesforceMarketoCRMSalesExcelCustomer SupportMedical DevicesCollaborationProblem SolvingWritingMicrosoft Office

About the role

Advancing the world of health™ is our Purpose, and it's no small feat.
Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19.

Launch campaigns landing pages reflecting culturally respectful and accessible content for Veterans to increase consumer awareness and drive conversion
Collaborate across HC marketing teams to develop clinician marketing campaigns targeted for the government channel
Maintain data hygiene and CRM alignment (e.g., Salesforce); establish multi touch attribution and granular reporting on pipeline and downstream outcomes
Contribute to the development and execution of the e-Commerce strategy for growth products including through the Amazon and Walmart marketplaces as well as other strategic e-commerce partners.
Lead SEO/SEM, product feed management and content velocity using industry best practices to drive e-commerce platform growth and minimize channel conflict with the DTC business
Implement robust analytics and attribute to inform site / listing improvements.

Bachelor's degree required, MBA preferred.
Digital marketing experience is highly preferred.
Experience within government channels and/or e-commerce is preferred.
Demonstrate mental agility and the ability to learn new concepts quickly.
Organized, process-oriented, and collaborative.
Experience managing large amounts of data, including collecting, compiling, and analyzing statistical information from internal and external databases.
Must have strong presentation and writing skills, and ability to communicate complex concepts to varied cross-functional audiences effectively
Proficient in Microsoft Office products, with emphasis on Excel, Power BI, PowerPoint, and Word.

BD is one of the largest global medical technology companies in the world.
Partner with the government sales team to support VISN and VAMC awareness, referrals, and patient education journeys linking digital touchpoints to care pathways and product adoption.

Analyze digital campaign effectiveness in reaching target customers and driving behavior leading to conversion
We are the people who give possibilities purpose

We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientatio

This listing is sourced directly from Becton Dickinson Medical Devices's careers page and normalized into a canonical job model.