Sr. Manager, Growth & Lifecycle Measurement (B2B Marketing)
San Francisco, CA, United States · Senior · Contract
Sponsorship not specified$170k-$278kDetected 1 day ago
Data EngineeringData ScienceStatisticsMarketing AnalyticsBudgetingLeadershipCommunicationPublic Speaking
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37Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
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About the role
- At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business.
- The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
Responsibilities
- Own the end-to-end development, operation, and continuous improvement of an internally developed customer lifecycle time series model.
- Manage data sourcing, preparation, and quality with engineering and analytics partners.
- Develop executive-ready recommendations, decision memos, presentations, and business readouts from model outputs.
- Partner with analytics teams to develop reporting and visualizations that enable stakeholders to interpret and act on model results.
- Own the strategic application of marketing mix model results across self-service and enterprise customer acquisition.
- Serve as the primary business owner for the external modeling partner, managing priorities, deliverables, timelines, and model quality.
- Coordinate execution across Marketing, Finance, Data Science, Data Engineering, Analytics, and external modeling partners.
- Lead planning and execution across both measurement programs.
- Drive adoption of measurement insights across Marketing and Finance.
- Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.
Requirements
- 8+ years of experience in marketing analytics, measurement, or strategy.
- 3+ years of hands-on experience applying Marketing Mix Modeling.
Nice to have
- Experience with marketing analytics platforms, scenario planning, or MMM software.
- Experience using incrementality testing or other causal measurement approaches.
- Experience with customer lifecycle, retention, or growth measurement.
- Experience applying measurement to planning, optimization, and investment decisions.
- Experience translating complex analytical findings into executive recommendations and decision-ready communications.
- Strong executive communication and data storytelling skills.
- Experience leading through influence in ambiguous environments.
- Suggested Skills
Skills
- Join us to transform the way the world works.
Compensation
- As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Company info
- Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
Equal opportunity
- We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
- LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
- LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
- Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
Visa & Work Authorization
- in, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class
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This listing is sourced directly from LinkedIn's careers page and normalized into a canonical job model.