Profound

Product Marketing Manager, Activation

New York, New York

Sponsorship not specified$145k-$200kDetected 6 days ago

Full-Stack DevelopmentRESTData EngineeringLLMsAgentic AIFigmaContent CalendarsAccount ManagementValuationCustomer SuccessLeadershipCommunicationPublic Speaking

About the role

Technical depth - Comfortable getting into the details of a technical product.

Responsibilities

Translate what we build into clear positioning and messaging that shows up across the customer lifecycle, from onboarding to renewal to expansion.
You will partner with GTM Enablement to deliver these materials and have support from that team.
With the rest of PMM, you will co-own go-to-market for new features and products with a heavy emphasis on landing them inside the existing base, not only in new-logo acquisition.
Partner with the rest of marketing, including community marketing, to drive awareness, activation, and adoption of what we ship.
You will own the changelog, making sure everything we're shipping makes it way to our users both via product notifications and weekly emails

Requirements

3 to 6 years in product marketing, customer marketing, product enablement, or a closely related field at a B2B SaaS company.
Experience serving or working alongside Customer Success, account management, or a post-sale motion (adoption, retention, expansion).
You don't need to be an engineer, but you can sit with one and come away with a clear grasp of what's being built.
You can take something complicated and make it simple without losing accuracy.

Nice to have

Experience at a marketing technology, analytics, or AI company.
Familiarity with AI search, LLM-based discovery, or answer engine optimization.
Experience owning customer marketing, adoption, or expansion programs.
Experience in a category-creation or early-market environment where the product story is still being defined.
Note: All official communication from Profound will come from a @tryprofound.com email address.
If you're contacted by anyone using a different domain, please disregard and report it as spam.
Profound is the marketing platform for the AI era.
As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it.

Compensation

For this role, the expected base salary range is $145,000 to $200,000.

Benefits

You will own our webinar content calendar to drive both new logo pipeline generation and customer education/adoption

Company info

how do we help our customers get more value, faster?
Own the story of "what's new and why it matters" for existing customers, not just prospects.
Give CSMs sharp, accurate language for renewal conversations, upsell moments, and objection handling with customers who are already on the platform.
You will own our case studies and go-to customer stories, bringing the best of what our CS teams are doing with our customers back into top-of-funnel marketing collateral to drive additional pipeline via social proof points.

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This listing is sourced directly from Profound's careers page and normalized into a canonical job model.