Digital 368

Social Media Specialist

Toronto, Ontario, Canada · Contract

Sponsorship not specifiedDetected 15 days ago

Graphic DesignWritingBrand Strategy

About the role

We are seeking a Freelance Social Media Specialist to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a
premium, education-first presence from the ground up. About the Client The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible,

Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
Grow the accounts organically to drive inbound interest, community, and referrals.
Solid graphic design, caption, and copywriting ability.

This role sits at the intersection of personal branding, short-form video, and organic audience growth.
The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.
Define content pillars, positioning, and a consistent posting cadence.
Turn the client's ideas into polished short-form content.
Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.
Track engagement, report on performance, and continuously refine the approach.

Lead the personal rebrand and establish a cohesive, premium, education-first identity.
Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.

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