General Robotics

Growth Marketing Manager

Redmond, WA · Contract

Sponsorship not specified$120k-$150kDetected 7 days ago

A/B TestingProject ManagementMarketing AnalyticsHubSpotMarketoGoogle AnalyticsCRMGrowth MarketingSalesOutbound SalesLogisticsCustomer SuccessRoboticsLeadershipCommunicationCollaboration

About the role

You are the demand engine behind how General Robotics reaches, engages, and converts the market.

Responsibilities

Own marketing pipeline generation across digital channels including paid media, social, email and web with a clear line of sight into revenue generation.
Create and execute full-funnel programs: top-of-funnel acquisition through mid-funnel nurture and marketing lead qualification handoff to the sales team, aligned to account-based motion.
Develop audience segmentation and build targeted campaign cohorts
Coordinate creation of campaign assets emails, landing pages, ads, and social content working closely with design and content functions.
Build and maintain nurture flows and automated sequences for distinct audience segments.
Manage UTM tracking, tagging, and attribution hygiene to ensure clean reporting and accurate pipeline attribution.
Maintain lead-capture list hygiene, including "do not contact" management and enrichment via Apollo.io http://Apollo.io and Hubspot.
Track campaign performance, generate insights, and continuously optimize based on data.
Collaborate with sales to ensure alignment on lead quality, routing, and follow-up
maintain a campaign calendar and enforce cross-channel alignment.

Requirements

4+ years of B2B demand generation or growth marketing experience, ideally in a technology, robotics, or advanced manufacturing company.
Proven track record of generating pipeline and reporting on revenue impact across multi-channel programs.
Hands-on experience with marketing automation (HubSpot, Marketo, or equivalent) and CRM systems.
Proficiency with campaign analytics-Google Analytics, UTM management, attribution modeling.
ability to make technical content accessible to buyer audiences.
You'll operate with high degree of ownership, experimentation and cross-team collaboration all in a fast-moving environment, balancing strategic thinking with hands-on execution as we shape the future of robotics.

Nice to have

Experience marketing robotics, automation, or physical AI products.
Familiarity with ABM platforms (6sense, Demandbase) and intent data tools.
Background in content creation or campaign copywriting.
Experience with Apollo.io http://Apollo.io or similar data enrichment and outbound tools.
Work at the frontier of robotics and software platforms with direct market impact.
High-visibility role with executive exposure and broad ownership.
Fast-moving, innovative startup environment with the opportunity to shape the ecosystem-not just participate in it.
Actual pay will be based on your skills, and experience.

Compensation

The anticipated base salary for this position is $120,000 - $150,000.
Actual pay will be based on your skills, and experience.
In addition to base salary, this role is eligible for medical, 401(k), and other benefits.

Company info

Experiment with new media and marketing channels to execute campaigns and engage customers at the leading edge of robotics.

Equal opportunity

Employer
General Robotics is an equal opportunity employer. We do not discriminate on the basis of any status protected by applicable law.
Accommodations
If you need a reasonable accommodation during the application or interview process, please contact: HR@GeneralRobotics.company

Visa & Work Authorization

This role is open to candidates currently based in and authorized to work in the United States.

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This listing is sourced directly from General Robotics's careers page and normalized into a canonical job model.