Little Spoon

Senior Lifecycle Marketing Manager, Retention

United States · Senior · Full-time

Sponsorship not specified$125k-$145kDetected 7 days ago

A/B TestingLeadershipCommunicationCollaborationMentoring

About the role

Little Spoon was founded on the belief that today's parents are different-equal parts more time-strapped and more food-savvy than ever.
This is a high-ownership, high-visibility cross-functional role.
Set the strategy for Little Spoon's automated retention programs across email, SMS, push, and in-app, from the brief through to post-launch optimization

Own programs end-to-end with no gaps: ideation, briefing, segmentation, Braze build, QA, launch, post-launch monitoring, and readout
Drive a rigorous test-and-learn agenda tied to company-level retention metrics (order rate, skip behavior, churn, LTV)
Manage lifecycle timelines and blockers transparently: surface delays, scope changes, and open questions to pod leads and leadership before they become problems
Partner closely with Data + Analytics to design rigorous experiments with proper measurement (holdouts, success criteria, incrementally read-outs)
Work with creative and copy partners to deliver high-quality lifecycle communications that optimize for performance
Own retention automation strategy and execution including: post-checkout retention journeys, skip and unskip programs, category upsell and cross-sell, product launch lifecycle support, and loyalty program lifecycle
Lead strategy for emerging channels and programs as the business evolves (app push, loyalty, membership)

6+ years of lifecycle marketing experience with a clear focus on retention
Proven track record driving measurable retention improvements through experimentation and program optimization
Experience working cross-functionally with data, product, creative, and care teams

The anticipated base salary range for NYC-based candidates is $125,000-$145,000 USD, commensurate with experience.
We match 100% of your contributions up to 5% of your salary - with no waiting period.

All full-time salaried employees are granted stock options as part of their total compensation.
🩵 Comprehensive Health Coverage
We offer medical, dental, and vision plans with a variety of options to fit your needs.
🌴 Flexible PTO + Holidays
In addition to 11 company holidays, we offer flexible paid time off (no set cap) for full-time employees.
👶 Paid Parental Leave
We're proud to support new parents with at least 12 weeks of paid leave (and up to 18 weeks for birthing parents).

Bridge the off-site and in-account experience, ensuring lifecycle communications and what customers find in their account are coherent, connected, and inform each other
At Little Spoon, we believe taking care of our team is just as important as taking care of our customers.

This listing is sourced directly from Little Spoon's careers page and normalized into a canonical job model.