Redwood Software
Paid Media Manager
United States (Remote)
Sponsorship not specifiedDetected 1 day ago
Agentic AIComplianceProject ManagementGoogle AdsSalesforceMarketoLead GenerationForecastingERPCustomer SuccessCommunicationCollaboration
About the role
- Through its SaaS-first automation fabric-with AI embedded across the automation lifecycle-Redwood accelerates the path to autonomous operations.
- If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
- THE LEGAL BIT Redwood is an equal opportunity employer.
Responsibilities
- You'll work closely with marketing, sales, and operations teams to drive pipeline growth through data-driven campaign execution and continuous optimization.
- Execute and optimize paid media campaigns that drive lead volume, lead quality, pipeline, and cost efficiency across the full funnel-from click to closed-won.
- Build, manage, and optimize campaigns across search, social, display, programmatic, and third-party channels to maximize performance and conversion rates.
- Manage relationships with third-party vendors, including paid newsletters, content syndication partners, review platforms, and lead generation programs, ensuring campaigns meet performance goals.
- Apply conversion rate optimization (CRO) best practices across landing pages, ad creative, and lead capture experiences.
- Partner with ABM, customer, content, product marketing, and sales teams to amplify marketing initiatives through paid channels and ensure alignment with broader demand generation strategies.
- Analyze campaign performance and develop actionable recommendations to improve pipeline contribution, ROAS, CPL, cost per opportunity, and overall marketing efficiency.
- Excellent organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Strong communication and collaboration skills with experience working cross-functionally across marketing, sales, and external partners.
Nice to have
- 4+ years of hands-on B2B paid media experience with a track record of driving demand generation and pipeline, ideally within SaaS or enterprise software.
- Strong experience managing paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and other digital advertising platforms.
- Experience with 6sense, programmatic advertising, Reddit, Meta, review platforms such as G2, content syndication networks, and third-party lead generation programs is a plus.
- Experience managing paid media budgets and optimizing channel performance based on business objectives and data insights.
- Familiarity with Salesforce and Marketo for campaign attribution and reporting
- experience with landing page optimization or personalization tools such as Instapage or VWO is a plus.
- Strong analytical skills with the ability to translate campaign performance data into actionable recommendations.
- Understanding of generative engine optimization (GEO) and how AI-driven search is influencing paid media strategy.
Compensation
- Help manage a multi-million-dollar annual paid media budget by monitoring spend, optimizing channel allocation, and supporting forecasting and performance reporting.
Company info
- Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric-with AI embedded across the automation lifecycle-Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what's next.
- One Team. One Redwood
- Make Your Own Weather
- Help manage a multi-million-dollar annual paid media budget by monitoring spend, optimizing channel allocation, and supporting forecasting and performance reporting.
- Stay current on emerging paid media trends, platform capabilities, and AI-driven search developments to identify new opportunities for growth.
- At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.
- Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership.
- Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems.
- Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what's next.
- Obsess over Customer Success
- Work the Problem
- Own the Outcome
- Respect Each Other
Equal opportunity
- Redwood is an equal opportunity employer.
Visa & Work Authorization
- ation based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristic
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This listing is sourced directly from Redwood Software's careers page and normalized into a canonical job model.