USA

Manager, Trade Marketing - National

New York, New York

Sponsorship not specified$130k-$154kDetected 6 days ago

ResearchCommunicationPublic SpeakingOrganizational Skills

About the role

A future where we're always looking forward.
Always serving up new ways to meet life's moments.
We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.

Own National Trade Marketing Strategy, by bringing insights, sales and marketing knowledge to below the line program development
Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels
Build impactful programs and execution toolkits to support key selling moments
Lead Below the Line (BTL) Briefs with our Agency Partners
Own the execution of all branded content at the shopper level by collaborating closely with our Shopper team and national retail/regional sales teams
Own retail hook/tactic development and execution
Form and maintain ongoing touchpoints between cross functional sales and marketing teams both nationally and regionally to make sure our programs work for all key markets/retailers and our sales teams are aware of our priorities and trade programs
Continually research new and innovative ways to communicating our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are being exceeded for shoppers
Lead Program Performance expectations and execution at retail and provide insights to improve both current and future programs - report back to brand team on routine basis
This role will own the development of below the line programming, POS / POCM, merch, novelties, wearables and communications for one of the fastest growing brands in the Anheuser-Busch portfolio.

Strong experience in analyzing information and making insightful recommendations
Highly organized with ability to handle priorities and coordinate multiple projects
For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Effective presentation and communication skills with experience presenting to key partners

5+ years of Consumer Packaged Goods (CPG) sales or marketing experience - alcohol industry preferred

$129,600-$153,900, bonus and long-term incentive eligible
From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life.

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
$129,600-$153,900, bonus and long-term incentive eligible

We are home to the nation's most iconic beer and beyond beer brands, including Michelob ULTRA - America's #1 top-selling beer - as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands.
From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life.
Are you ready to join a team that dreams as big as you do?
We are looking for a Trade Marketing Manager focused on Budweiser and the Budweiser Brand Family.
It's who we are as a company.
It's our culture.

This listing is sourced directly from USA's careers page and normalized into a canonical job model.