Credit Acceptance
Senior Manager, Consumer Lifecycle Marketing
USA - Remote · Senior
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About the role
- Credit Acceptance is proud to be an award-winning company recognized both locally and nationally across multiple workplace categories.
- Our world-class culture is shaped by dedicated team members who are driven to succeed as professionals individually and together as a team.
- Backed by a strong product, exceptional people, and a stable financial foundation, we've grown into a leading provider of used and new car financing across the country.
Requirements
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- 7+ years of experience in lifecycle, CRM, retention or customer marketing.
- Proven track record increasing customer lifetime value, retention or repeat purchase through lifecycle or CRM programs, measured incrementally.
- Hands-on experience with marketing automation and customer engagement platforms across email, SMS, push and in-app.
- Experience running a testing program and measuring incremental impact with holdouts or control groups.
- Demonstrated problem solving and business judgment, with a track record of framing ambiguous problems quantitatively and making sound recommendations.
- occasional planned travel to our Southfield, Michigan office may be required.
- Attendance as required by department
Nice to have
- Experience in financial services, fintech, or subprime/near-prime lending.
- Experience with consumer communication and consent rules in a regulated industry.
- Experience with onboarding or payment behavior journeys, working alongside servicing teams.
Skills
- Lifecycle & CRM Expertise:
- Critical Thinking & Business Judgment:
- Quantitative Framing & Problem Solving:
- Performance Marketing Mindset:
- Experimentation & Measurement:
- Executive Communication:
- Clear, confident communicator with senior leaders.
- Executive Communication: Clear, confident communicator with senior leaders.
- Cross-Functional Collaboration:
- Customer Focus:
Compensation
- $165,000 - $192,000 base salary + annual bonus plan.
Benefits
- Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work
Company info
- We are seeking a Senior Manager, Lifecycle Marketing to join the Credit Acceptance marketing team, reporting to the Director of Customer Loyalty & Retention.
- We're proud of our culture and are happy to share why - let's talk!
- As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce.
Visa & Work Authorization
- This position is not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1b / H-4 or F-1 OPT visa holders.
This listing is sourced directly from Credit Acceptance's careers page and normalized into a canonical job model.