Authentic Brands Group

Authentic Brands Group

Director, Acquisition Marketing (5 Month Contract)

New York, New York · Director

Sponsorship not specified$140k-$160kDetected 14 days ago
SEMGoogle AdsPerformance MarketingAffiliate MarketingIntellectual PropertyCommunication

About the role

  • It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences.
  • Why Authentic You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment.
  • What we're saying is, this isn't your average day job.

Responsibilities

  • Own the acquisition marketing strategy and performance across a portfolio of four Fashion/Lifestyle eCommerce brands, balancing each brand's growth objectives, budgets, and customer acquisition goals.
  • Develop and lead customer acquisition strategies across key digital channels including paid search, paid social, display, connected TV (CTV), affiliate marketing, and emerging growth channels.
  • Create campaigns designed to maximize new customer acquisition while driving scalable growth across multiple eCommerce websites.
  • Collaborate with Analytics, Creative, Merchandising, and Product to optimize audience targeting, messaging, creative performance, and landing page conversion.
  • Manage and optimize full-funnel acquisition campaigns to achieve aggressive growth targets while maximizing traffic, conversion, return on ad spend (ROAS), and customer acquisition efficiency.
  • Implement and oversee ongoing testing of new channels, audiences, creative, bidding strategies, and acquisition tactics to improve campaign performance and expand customer reach.
  • Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring the right message reaches the right audience at the right time.
  • Collaborate with the Analytics team to refine audience segmentation, attribution, and measurement strategies.
  • Develop regular performance reporting and communicate campaign results, insights, risks, and recommendations to internal stakeholders.
  • Communicate campaign performance, key insights, and acquisition initiatives to licensee partners, ensuring alignment and visibility across the portfolio.

Requirements

  • 8+ years of experience in acquisition or performance marketing, with a strong focus on paid search, paid social, display, connected TV (CTV), affiliate, and other digital acquisition channels.

Compensation

  • $140,000 - $160,000

Benefits

  • We're seeking an experienced Director of Acquisition Marketing to join our team on a 5-month contract to provide maternity leave coverage.

Company info

  • Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
  • A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide.
  • Why Authentic
  • You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
  • Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform.
  • As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
  • A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology.
  • Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide.
  • You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment.
  • If you're hungry to drive ideas into action and own your career, let's chat.
  • Our team is rapidly innovating to evolve and define the future of our brands.
  • With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission.
  • We reimagine, evolve and transform brands!
  • At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage.
  • Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation.
  • Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
  • All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
  • Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
  • We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

Equal opportunity

  • Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members.
  • For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
  • We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
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This listing is sourced directly from Authentic Brands Group's careers page and normalized into a canonical job model.