Whirlpool
Senior Manager, Product Marketing
Benton Harbor,Michigan,USA · Senior
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About the role
- About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home.
- In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers.
- Additional information about the company can be found at WhirlpoolCorp.com.
Responsibilities
- This role in summary The Product Marketing Senior Manager is responsible for developing and executing Category Insights, Product Plans, Strategic Projects, and comprehensive marketing plans for the Whirlpool Corp. portfolio of brands.
- This person will work closely with consumer insights, brand marketing, merchandising, planning, global consumer design, platform engineering, advanced development, global sourcing, manufacturing and PLO to execute our five-year product roadmap and develop marketing content for new product launches.
- Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that support brand positioning.
- Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
- Act as the global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
Compensation
- In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers.
Company info
- The team you will be a part of Currently, we are seeking qualified candidates for Product Marketing Senior Manager openings to join our Laundry Product team in the Product Marketing organization.
- Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
This listing is sourced directly from Whirlpool's careers page and normalized into a canonical job model.