Tinuiti

Senior Director, Strategic Planning

USA - Remote, USA · Director

Sponsorship not specified$150k-$165kDetected 25 days ago

RESTStrategic CommunicationsResearchLeadershipCommunicationCollaborationMentoringPublic Speaking

About the role

Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works.
Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.

Responsibilities

Orchestrates the development of rigorously grounded, full-funnel strategic media plans that reflect a client's business strategy to build its brand and use the full breadth of media principles (reach, frequency, incrementality, diminishing returns, attention, etc) to advance its share/penetration and drive profitable growth.
Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels
Be a critical stakeholder in the development of Tinuiti's planning tool partners. Evaluate and roadmap the further development of Tinuiti's suite of tools
Leads consultancy opportunities focused on media mix and audience development
Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)
Partner with primary client POCs to help them steward media strategies and recommendations across their organizations while establishing credibility with VP+ stakeholders as well as other members of the IAT
Partner with Client Partners on account planning to identify media driven growth opportunities to increase client revenue growth
Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency
Functional knowledge of communications planning and ability to partner with communications planners to understand media's role in delivering on key communication tasks, while being able to support communications strategy conversations with clients
Leadership - Everyday team management including:, project and allocation management, career pathing, feedback and support, work quality control. Capability-level oversight of some key initiatives

Requirements

12+ years of media strategy and planning experience
Experience working with major retail, eCommerce, or CPG brands
Expert knowledge of the media landscape
Knowledge across planning and research tools, example: Kantar, Similar Web, Pathmatics, etc.
Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.
As such, you are not satisfied with the status quo and are hungry for strategic, insightful innovation.
You have a proven track record of success at leading progressive strategies, being a trusted advisor, growing businesses, training up and mentoring talent.
You also act as a thought leader on the Strategic Planning team, using your superior media expertise to contribute to the advancement and growth of the capability.

Skills

Strong written and oral communication skills, specifically around presentation and executive-level story-telling
Ability to travel to onsite meetings 1-2 times a month at most

Compensation

The annual base salary range for this role's listed level is currently $150,000-$165,000 plus performance bonus of 10%.

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Company info

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We'd love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth.
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.
So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
The Senior Director is a critical role within Tinuiti's Strategic Planning team.
The role is focused on promoting and expanding Tinuiti's Strategic Planning capability and is the primary media planning lead on multiple or complex client accounts.
It is fit for someone with a strong foundation in integrated media planning and strategy, experience using research and tools to identify strategic insights about the client's customers, as well as being a trusted advisor to Tinuiti's larger clients.
You establish and define high-impact, integrated media strategies from brand to purchase across the customer journey balancing audience, channel, and context to define the media mix recommendations that deliver on client KPIs.

Equal opportunity

This description has been designed to indicate the general nature and level of work performed by employees within this position.
The actual duties, responsibilities, and qualifications may vary based on assignment or group.
Tinuiti is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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