Bacardi

Bacardi

Brand Manager- CAZADORES

Miami, FL

Sponsorship not specifiedDetected 21 days ago
LeadershipCommunicationCollaborationPublic Speaking

About the role

  • YOUR OPPORTUNITY Are you a creative brand builder with a passion for innovation and a love for tequila?
  • If you're someone who thrives on turning insights into action, loves seeing big ideas hit the shelves (and the bars), and wants to shape the future of a legendary brand, we want to hear from you!
  • ABOUT YOU You're a creative, driven marketer who thrives on turning bold ideas into standout brand experiences.

Responsibilities

  • Contribute to the development and execution of in-market brand Integrated Activity Plans (IAP) of consumer-facing activities collaborating with multiple stakeholders such as Customer Marketing, Advocacy, Commercial, and external partners/agencies to deliver with excellence.
  • Partner with Consumer and Commercial Insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage.
  • Support and drive Joint Business Planning with commercial and CP&A teams, working with consumer insights and commercial analytics to identify opportunities and develop programs to drive commercial success
  • Partner with the Multicultural Accelerator team to assist in the development of Tequila CAZADORES' Multicultural Strategy & lead its execution, charting the path forward for the brand to meaningfully and inclusively engage in diverse communities including, but not limited to, Mexican Americans, African-Americans, etc.
  • Support the Global Senior Brand Director with the refinement of Tequila CAZADORES' role within the broader Global and local market agave portfolio strategies, including the development of tools to support commercial and advocacy Agave portfolio workstreams.
  • Support the Tequila CAZADORES' Culture & Partnerships agenda, creating opportunities to further integrate the brand into culture and drive its relevance and modernity.
  • Coordinate with the PR Agency and work closely with other partner agencies to ensure that all brand content programs and partnerships developed at local level are activated and commercialized effectively in-market.
  • Support and coordinate Advocacy & On-Premise strategy and programming, partnering with Brand Ambassadors, Agave Masters, and Advocacy Customer Marketing to deliver best-in-class programming for NAM.
  • Support the Global Senior Brand Director of Tequila CAZADORES & Agave with global market workstreams, including Global Toolkits and creative assets, on-boarding materials, etc.
  • Support the Brand Integrated Activity Plan (IAP) strategic planning process by providing brand performance analysis, analytical assessments of impact of activities (M&E), robust program plans, and strong assets to drive brand equity.

Requirements

  • You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.

Skills

  • Bachelor's degree in Marketing or related field required; MBA is ideal and preferred.

Compensation

  • Competitive Pay Package

Benefits

  • Some benefits may be subject to an employee contribution.
  • Some benefits may be fully or partially subsidized.
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan
  • Medical, Critical Illness, and Life Insurance
  • Best-in-class, family-friendly, and inclusive leave policies
  • The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Company info

  • Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe.
  • We promote a working environment where all employees are treated and rewarded fairly.
  • We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
  • U.S. applicants have rights under Federal Employment Laws.
  • Perks of Working for us
  • At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families.
  • It goes beyond just Cash!
  • The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
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This listing is sourced directly from Bacardi's careers page and normalized into a canonical job model.