Unconventionalinc
Digital Marketing Lead
Palo Alto, CA I US Remote
Sponsorship not specifiedDetected 39 days ago
Data VisualizationFigmaSEOGoogle AdsEmail MarketingHubSpotGoogle AnalyticsWordPressWebflowResearchCollaboration
About the role
- This role sits at the center of how we show up online.
- You should be equally comfortable shipping a blog post, running paid campaigns, analyzing performance, and engaging directly with our deeply technical audience.
Responsibilities
- Own day-to-day management of social channels (X, LinkedIn, others as relevant)
- Plan, launch, and optimize paid media campaigns across LinkedIn, Google, X, and other channels
- Write, publish, and optimize posts that drive reach, engagement, and credibility
- Own newsletter strategy and execution (announcements, blogs, research, updates)
- Write, build, and send emails that are clear, compelling, and on-brand
- Own website updates and blog publishing (CMS-driven)
Requirements
- 5-7+ years in digital marketing, growth, or content distribution roles
- Strong track record of owning and growing social and email channels
- Experience with CMS platforms (Webflow, WordPress, Contentful, etc.)
- Hands-on experience with paid media campaigns
Skills
- Native platforms, scheduling tools (Hypefury, Sprout, Buffer, etc.)
Benefits
- Manage social calendar while staying flexible to real-time opportunities
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