Trashlab

Director, Demand Generation

San Francisco, USA · Director

Sponsorship not specified$150k-$180kDetected 7 days ago

JavaScriptPythonSQLNLPAgentic AISEOSEMHubSpotMarketoGoogle AnalyticsCRMLogisticsResearch

About the role

You write code or AI scripts to solve marketing problems - Python, JS, scraping, n8n/Zapier, custom GPT agents - and you actually ship.

About the Role We're hiring a Director, Demand Generation to own inbound pipeline end-to-end - the demand-gen obsessive who turns a meaningful six-figure digital budget and a stable of
Map and harvest the entire US/Canada hauler ICP, stand up non-form lead identification, retargeting, and account-level scoring - and hand a clean, scored list to BDRs and AEs daily.
Own the website, blog, customer stories, and product launches; coordinate with the GTM Engineer on conversion experiments, demo environments, and landing pages.
Position TrashLab as the AI-native, modern alternative to the legacy incumbents - own the narrative and the keyword real estate that comes with it.
You will own inbound MQLs and pipeline contributions across every channel.
You will: Own all demand generation - SEO, content, paid search and social, programmatic, ABM, partner and co-marketing, and events - driving >40% of net-new pipeline, 3x inbound MQLs, and 10x search visibility by month 6.
Build the AI-driven content engine: programmatic SEO at scale, automated competitor and ICP research, and AI-assisted content production.

You are a great fit if: You have 7+ years in B2B SaaS demand gen, with at least 3 years owning the function as a Director or Head - not just a senior IC.

Pick the bets, kill what's not working, double down on what is.
You have a vertical SaaS background (field service, construction tech, fleet/logistics, FinTech) - strongly preferred.

Compensation The base pay range for this role is $150,000 - $180,000 per year, plus equity.
Benefits include unlimited PTO, health, vision, and dental insurance, and 401k.

CRM, billing, dispatch, routing, scale and recycling workflows, driver app and customer portal.
Haulers use TrashLab to grow revenue and better serve their customers.
SEO, content, paid, and an AI-led lead-gen stack.
This role reports directly to the CEO.
You've personally driven 5x+ organic traffic growth (or equivalent paid efficiency gains) at a B2B SaaS company in the last 3 years, and you can show the chart.

This listing is sourced directly from Trashlab's careers page and normalized into a canonical job model.