Bacardi

Bacardi

Brand Manager- Angel's Envy

Louisville, KY

Sponsorship not specifiedDetected 14 days ago
LeadershipCommunicationPublic Speaking

About the role

  • YOUR OPPORTUNITY As Angel's Envy Brand Manager, you are a core member of the Brand Team and play a critical role in delivering best-in-class brand execution in market.
  • You will be responsible for planning and execution of key consumer programs outlined in the "Jobs to be Done" of the Brand's Integrated Activity Plan (IAP).
  • You will be accountable for delivering brand performance targets and increasing brand value share while ensuring programs are consistent with Angel's Envy positioning and commercial objectives.

Responsibilities

  • Develop Winning Strategies & Creative Excellence - Create iconic brand and growth strategies
  • Lead development of below the line strategy for the brand, working in partnership with Commercial, Customer Marketing, and Commercial Planning to define how Angel's Envy shows up in the On & Off-premise.
  • Lead select consumer-facing activities, collaborating with multiple stakeholders such as Customer Marketing, Advocacy, Commercial, and external partners/agencies to deliver with excellence.
  • Serve as brand lead for advocacy and programming, working in partnership with Global Brand Ambassador, local ambassadors and internal stakeholders to develop strategy, manage programming, budgets, measurement and evaluation.
  • Lead joint planning with Sales and Commercial Planning & Activation teams, working with consumer insights and commercial analytics to identify opportunities and develop programs to drive commercial success
  • Serve as Inter-Agency Team Lead for year-round gifting tentpole programs, Kentucky Derby and evergreen occasions
  • Support the Commercial Planning & Activation Director with management and optimization of the Angel's Envy Retail Specialist program, ensuring alignment with brand and commercial priorities.
  • Support the Senior Brand Manager on product and lifestyle photoshoots, contributing to planning, coordination, and execution of creative assets for use across owned and operated channels.
  • Support in monthly and quarterly cross-functional business performance analysis that unlocks actionable insights & serve as a central brand champion for program measurement & evaluation.
  • Manage and optimize an advertising & promotional budget assigned to you and placing bold bets on activities, brand assets and point of sale material that minimize costs but optimize return on investments working closely with Consumer Insights to ensure we measure and evaluate the performance of brand activities.

Requirements

  • You are adept at working with many different people, across cultures, business functions and levels of seniority.
  • You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
  • As Angel's Envy Brand Manager, you are a core member of the Brand Team and play a critical role in delivering best-in-class brand execution in market.

Skills

  • Bachelor's degree in marketing or related field required
  • MBA is ideal and preferred.
  • Ideally you will have experience in spirits, beverage, fast moving consumer goods business, lifestyle brands or at an experiential agency
  • luxury brand experience preferred.
  • You will have experience in multiple disciplines (e.g. advocacy, POS Marketing materials, social, media, Analytics, commercial)
  • Bachelor's degree in marketing or related field required; MBA is ideal and preferred.
  • U.S. applicants have rights under Federal Employment Laws.
  • Perks of Working for us
  • It goes beyond just Cash!
  • The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
  • Compensation, Paid Time Off & Retirement:
  • Competitive Pay Package

Compensation

  • Competitive Pay Package
  • Support the annual Integrated Activity Planning (IAP) process by providing brand performance analysis, pricing & analytical assessments of impact of activities.

Benefits

  • Some benefits may be subject to an employee contribution.
  • Some benefits may be fully or partially subsidized.
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan
  • Medical, Critical Illness, and Life Insurance
  • Best-in-class, family-friendly, and inclusive leave policies
  • The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Company info

  • Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe.
  • We promote a working environment where all employees are treated and rewarded fairly.
  • We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
  • At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families.
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