Aaa Texas LLC
Member Lifecycle Strategy & Engagement Manager
Costa Mesa, CA · Full-time
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About the role
- Member Lifecycle Strategy & Engagement Manager As Manager of Member Lifecycle & Engagement, you will define and execute AAA's end-to-end member lifecycle strategy.
- This role oversees engagement-related touchpoints including onboarding, notifications, personalization, lifecycle journeys, messaging, AI experiences, loyalty systems, and other membership recommendations.
- Directs the development, planning and implementation of product and process development for new products.
Responsibilities
- Develop member segmentation strategies based on behaviors, needs, tenure, household relationships, value, and engagement patterns to deliver personalized experiences at scale.
- Partner with Analytics and Finance to understand the drivers of member retention, renewal, household growth, and lifetime value, translating insights into actionable lifecycle strategies.
- Partner with Marketing, Digital Engineering, Analytics, Finance, Legal, and Operations teams to align priorities and deliver cohesive member experiences.
- Build trusted relationships across the organization by driving collaboration, communicating clearly, influencing without direct authority, and maintaining focus on member and business outcomes.
- Hire, coach, manage, and motivate staff to achieve lifecycle and engagement goals and objectives.
- You design the lifecycle strategies and engagement platforms that will power AAA's core membership for generations to come.
- You like owning outcomes, setting clear goals, choosing your path, and rallying partners without waiting for top-down direction.
- You will identify the moments that matter across the member journey, develop programs that increase engagement, value realization, and retention, and cross-functional efforts that help AAA become indispensable to members throughout their lifetime relationship with the organization.
- Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members.
- "Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value."
Requirements
- Minimum 7 years leading customer lifecycle strategy, membership programs, loyalty or retention programs, subscription businesses, or related consumer services through the full customer or member lifecycle.
- Bachelor's degree in a technical, quantitative, or business field, or equivalent practical experience.
- Demonstrated experience developing customer, member, subscriber, loyalty, or retention strategies that improved engagement, retention, renewal, customer lifetime value, or household growth.
- Experience designing lifecycle frameworks, customer journey maps, engagement models, segmentation strategies, or retention programs for membership, loyalty, subscription, financial services, travel, hospitality, insurance, or consumer business.
- Strong strategic thinking skills with the ability to connect vision into execution plans, business cases, and measurable outcomes.
- Proven ability to partner with Analytics or Data Science teams to define success metrics, design experiments, interpret results, and translate findings into member journey improvements.
- Experience working cross-functionally with Marketing, Finance, Operations, Legal, and executive stakeholders to influence decisions and deliver results.
- AI-fluent and comfortable leveraging modern tools to accelerate analysis, prototyping, communication, and execution.
- Join us to redefine how people move, protect what matters, and discover the world, all while advancing your craft alongside a passionate, supportive team.
- The starting pay range for this position is:
- $145,900.00 - $194,600.00 Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.
- Remarkable benefits:
Compensation
- $145,900.00 - $194,600.00 Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.
Benefits
- Tuition assistance
- Floating holidays and PTO for community volunteer programs
- Paid parental leave
- Wellness programs
- You love working with and learning from peers who have deep, end-to-end lifecycle strategy expertise.
Company info
- With our national brand recognition, long-standing reputation since 1900, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.
Equal opportunity
- AAA is an Equal Opportunity Employer
This listing is sourced directly from Aaa Texas LLC's careers page and normalized into a canonical job model.