Hdks.fa.ca2:careers Definity
Director, Content and Search Strategy
Toronto, ONT, Canada · Director
Sponsorship not specifiedDetected 13 days ago
SEOContent Marketing
About the role
- The Director, Content & Search Strategy role will lead Definity's digital content evolution.
- This role is focused on building a high-performing content ecosystem that drives brand visibility, authority, and discoverability across all digital channels, including emerging AI-driven search.
- This role will architect and scale a content infrastructure that serves two distinct audiences simultaneously: broker partners who rely on clear, enabling content to sell confidently, and end customers who need a frictionless, trust-building digital journey.
Nice to have
- Beyond content creation, this is fundamentally a growth and infrastructure role that deploys modern SEO, AEO and GEO techniques to ensure Definity Insurance is not just found, but preferred, across every channel.
Company info
- Build a cohesive content strategy that supports customers and brokers at every step - from their first search to filing a claim...
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