Kepler Group

Director, Data Strategy & Analytics, Retail

New York · Director

Sponsorship not specified$140k-$160kDetected 42 days ago

Full-Stack DevelopmentData AnalysisData EngineeringCRMForecastingCompensationCommunication

About the role

Kepler is seeking a dynamic and data-driven Director of Data Strategy & Analytics for Retail to spearhead our initiatives across a portfolio of Retail marketing clients.
The DS&A Director plays a critical role in ensuring client and company success.

Build and maintain day-to-day relationships with senior client stakeholders across marketing and analytics teams, and act as a point of escalation on all data and analytics matters.
Partner with internal and external stakeholders to determine business goals and analytics opportunities, developing comprehensive Retail-focused measurement strategies.
Utilize your natural curiosity and drive to innovate to advance client-specific measurement programs and create new solutions to apply across clients.
Experience managing and building client relationships, highlighting the role of data strategy and analytics by developing and delivering strategic solutions for clients.
Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success.

6-8 years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a variety of digital channels (Search, Display, Social, Video, and Email).
Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling, LTV), and the design and execution of media tests including audience and geo-based incrementality experimentation.
This role requires a leader with a deep understanding of the paid media ecosystem, exceptional data acumen, and the ability to translate complex analytics and insights into strategic opportunities.

10% ( $14,000 - $16,000)
Hands-on experience using data clean rooms for measurement and insights around customer and media efficiency
Amazon Marketing Cloud experience is preferred, but transferable experience with similar platforms, like LiveRamp, will be considered.

Proven success at translating complex insights and analytics into materials for executive-level audiences.
Expertise in using data and modeling to shape audience segments and predict LTV.

This listing is sourced directly from Kepler Group's careers page and normalized into a canonical job model.