Higher Logic
Marketing Manager, Campaigns
US-Remote · Director
Sponsorship not specifiedDetected 51 days ago
A/B TestingProject ManagementEmail MarketingHubSpotSalesforceCRMCustomer SuccessCommunicationCollaboration
About the role
- This is a highly collaborative role that works across Marketing, Sales, Product, and Customer Success to ensure campaigns are delivered effectively and contribute to measurable business outcomes.
- Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams
- Monitor campaign performance, analyze results, and share insights with internal stakeholders
Responsibilities
- Higher Logic is seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth, customer engagement, and cross-sell opportunities within the association market.
- This role partners closely with the Product Marketing Director and Senior Customer Growth Manager to implement product launches, lifecycle campaigns, and targeted marketing programs.
- Maintain campaign calendars and ensure programs launch smoothly
- Ensure campaigns support the broader marketing and revenue strategy
- Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives.
- Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities.
Requirements
- 3-5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company
- Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs
- Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong
- Ability to analyze campaign data and translate insights into actionable improvements
- Bachelor's degree in Marketing, Communications, or a related field
- Experience Desired
- Experience marketing to associations, membership organizations, or nonprofit organizations
- Experience supporting product launches or lifecycle marketing programs
- Familiarity with AI tools used in marketing workflows
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Strong written and verbal communication skills
Skills
- Use AI tools to assist with campaign development, content iteration, and segmentation
- Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning.
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This listing is sourced directly from Higher Logic's careers page and normalized into a canonical job model.