Influencer

Influencer

SVP, Marketing - Global

New York, US · Vp · Contract

Sponsorship not specified$175k-$200kDetected 83 days ago
Content MarketingStrategic CommunicationsInfluencer MarketingSalesLead GenerationCadenceResearchLeadershipCommunicationCollaboration

About the role

  • At the heart of our growth is Waves - our proprietary AI-driven operating system that powers every step of the creator campaign lifecycle, from creator discovery and contracting through to live reporting and payments.
  • Primary KPI: Increasing global pipeline demand and marketing's measurable contribution to revenue growth.
  • B2B Growth & Pipeline Expertise: Deep understanding of how marketing contributes to pipeline, revenue growth, client retention, and commercial expansion.

Responsibilities

  • Global Brand, Category & Narrative Leadership Own Influencer's global positioning as the leading independent creator marketing specialist, ensuring our market narrative is clear, differentiated, and commercially useful across all regions.
  • Build and govern the systems, guidelines, messaging frameworks, and quality standards that ensure brand consistency across every external channel, market, and leadership voice.
  • Product Marketing & Go-To-Market Strategy Own the commercial positioning for Waves, Ocean, AI-enabled capabilities, and productized services, translating technical functionality into clear client outcomes.
  • Partner with Product, Engineering, Product Solutions & Operations, and Revenue to build internal and external launch strategies for new features, services, and commercial propositions.
  • Develop the messaging, case studies, collateral, and proof points that connect Influencer's technology stack to efficiency, creativity, measurement, margin, and client value.
  • Build a disciplined demand engine across newsletters, reports, thought leadership, webinars, events, campaigns, and lead generation activity.
  • Partner with the CRO and regional commercial leaders to ensure marketing supports priority sectors, strategic accounts, platform opportunities, and regional growth goals.
  • Communications, Events & Leadership Visibility Lead Influencer's global communications strategy across earned media, awards, press, speaking opportunities, and executive visibility.
  • Build visibility for the CEO, CVO, CRO, regional leaders, and senior subject-matter experts, ensuring leadership profiles reinforce the company's commercial and category narrative.
  • Own the global events strategy across owned events, sponsorships, paid speaking, conferences, dinners, roundtables, and partner activations, with clear ROI discipline and commercial follow-up.

Requirements

  • Ability to translate technical capability, AI innovation, and operational infrastructure into simple, compelling client outcomes.
  • Commercial Enablement & Demand Generation Equip Revenue teams with the content, tools, narratives, and proof required to win across every stage of the sales cycle.
  • Marketing Operations, Measurement & Team Leadership Build the processes, cadences, briefs, calendars, dashboards, and decision-making forums required for a globally consistent marketing function.
  • Design the internal, external, agency, and freelance resource model required to deliver high-quality global marketing at pace.

Compensation

  • $175,000 - 200,000 Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.
  • Influencer is the world's largest independent creator marketing specialist - founded by creators, powered by technology, and trusted by the world's biggest brands and platforms.
  • With 6,000+ campaigns delivered, 90,000+ creators contracted, and a 92% client retention rate, we are entering our most ambitious chapter yet.
  • At the heart of our growth is Waves - our proprietary AI-driven operating system that powers every step of the creator campaign lifecycle, from creator discovery and contracting through to live reporting and payments.
  • As we pursue our mission to pay creators $1 billion, Waves is the engine behind that goal.

Company info

  • Partner directly with the CEO to turn company strategy into clear external narrative, executive visibility, and market momentum.
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This listing is sourced directly from Influencer's careers page and normalized into a canonical job model.