Reeds
Acquisition Marketing Manager
Wilmington, North Carolina, United States · Full-time
Sponsorship not specifiedDetected 42 days ago
SEMGoogle AdsPerformance MarketingCustomer SupportLeadershipCommunicationCollaborationMentoring
About the role
- For 80 years, we've built a legacy of trust, exceptional customer service, and curated fine jewelry- offering our clients an elevated experience both in-store and online.
- We believe every milestone deserves to be marked with elegance, and every moment honored with meaning.
- What sets REEDS apart is our unwavering commitment to people and progress.
Responsibilities
- Acquisition Strategy & Performance Develop and execute customer acquisition strategies designed to drive profitable revenue growth and new customer acquisition.
- Manage paid search programs across Google and Microsoft Advertising, including campaign strategy, optimization, reporting, and performance analysis.
- Manage acquisition budgets and performance against key metrics including ROAS, customer acquisition cost, revenue, and new customer growth.
- Identify opportunities to test, optimize, and scale acquisition efforts across channels.
- Paid Social & Content Partnership Partner closely with the Social Media Coordinator to develop integrated paid and organic social strategies.
- Support the development of channel-specific creative briefs that drive performance and customer engagement.
- Amazon Marketplace Manage the marketing aspects of REEDS' Amazon Marketplace business.
- Partner with internal teams and external vendors to optimize product visibility, traffic, conversion, and marketplace growth.
- Creative & Campaign Management Develop creative briefs for acquisition campaigns across paid search, display, CTV, Linear/Cable TV and other digital channels.
- Coordinate campaign trafficking and execution across internal teams and platform partners.
Requirements
- 5+ years of digital acquisition marketing experience.
- Hands-on expertise managing Google Ads and Microsoft Advertising campaigns.
- Experience with targeted display advertising, and CTV.
- Experience with paid social advertising platforms.
- Experience managing performance marketing platform relationships and media budgets.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience leading, coaching, or mentoring team members.
- Experience in retail, eCommerce, luxury, fashion, jewelry, or specialty retail.
- Experience working with customer acquisition, attribution, and lifetime value metrics.
Nice to have
- Preferred Experience managing marketplace marketing, preferably Amazon.
Benefits
- As one of the nation's largest family-owned jewelers, we are proud to pair a rich legacy with a modern vision for the future of luxury retail.
Company info
- At REEDS Jewelers, we bring together the timeless values with the energy and innovation of a modern luxury retailer.
This listing is sourced directly from Reeds's careers page and normalized into a canonical job model.