RAPP
Director, Analytics Enablement
Chicago - RAPP · Director
Sponsorship not specified$136k-$163kDetected 105 days ago
JavaScriptPythonHTMLCSSGoogle AdsMeta AdsEmail MarketingMarketing AnalyticsSalesforceGoogle AnalyticsCRMCommunicationCollaborationProblem SolvingPublic Speaking
About the role
- Additionally, the Director will act as a resident expert on the collection of accurate data through expertise in a variety of platforms including ESPs, digital media, web analytics, and tag management systems.
- At RAPP, Analytics Enablement exists at the intersection between analytics and technology, as a critical capability of our Marketing Sciences division.
- Educates clients and agency colleagues on industry changes relevant to analytics and data privacy, including loss of cookies, Apple MPP & LTP, consent management, Google Privacy Sandbox, and the role of AI in digital measurement
Responsibilities
- We champion individuality in the marketing solutions we create, and in our workplace.
- At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
- Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.
- This person will architect, document, and maintain tracking architecture, conventions, and taxonomies.
- Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Requirements
- At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm
- Experience administering Google Analytics Accounts and, including the creation of Custom Dimensions, Key Events, and Audiences
- Experience configuring and troubleshooting Adobe Analytics Report Suites including Classification Sets, Rules, Importer, and eVars / sProps
- Experience with A/B/multivariate website testing tools such as Optimizely and Adobe Target
- Experience with Apple MPP mitigation platforms including Litmus Email Analytics
Nice to have
- Experience with enterprise taxonomy management tools
- Claravine is preferred
- Accutics, Taxo, Terminus, Airtable, and Smartsheet are also valuable
- Google Analytics Certification and Adobe Analytics Developer or Architect Certification a plus
- Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus
- Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, server-postbacks, and MMP (mobile measurement providers) a plus
Skills
- Advises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email Analytics
Compensation
- A reasonable estimate of the salary for this role, at the time of posting, is $136,000 - $163,000.
Benefits
- For more information regarding Omnicom benefits, please visit www.omnicombenefits.com.
- RAPP provides a competitive salary and comprehensive benefits plan.
Company info
- We are RAPP - world leaders in activating growth with precision and empathy at scale.
- As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
- We foster an inclusive workplace that emphasizes personal well-being.
- As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth.
- We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
- Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets
- The Director, Analytics Enablement supports the collection and activation of analytics data across RAPP client projects, providing consultation and technical solutions to fulfill measurement and reporting goals.
- Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions
This listing is sourced directly from RAPP's careers page and normalized into a canonical job model.