Entertainment Benefits Group

Sr. Director, Demand Generation

New York, NY, United States · Director · Full-time

No sponsorship$150k-$200kDetected 7 days ago

Stakeholder ManagementSEOHubSpotSalesforceMarketoCRMGrowth MarketingSalesLeadershipCommunicationCollaboration

About the role

Specializing in live entertainment, travel, retail products and services, EBG operates a network of employee and membership-based marketplaces with a reach exceeding 100 million users.
Undercover Tourist ®, a prominent online travel site, is owned by EBG.
Visit www.ebgsolutions.com to learn more about EBG and its commitment to connecting people to exceptional experiences.

Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines.
Own full-funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution.
Design and optimize integrated, multi-channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing.
Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go-to-market messaging.
Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys.
Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals.
Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs.
Drive a disciplined test-and-learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI.
Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility.
EBG powers a proprietary suite of e-commerce platforms and technology solutions to deliver exclusive deals and special offers from the world's top brands and experiences.

The ideal candidate brings deep expertise in audience strategy, campaign orchestration, lifecycle marketing, digital commerce, and sales partnership.
Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
3+ years of experience leading and developing high-performing teams.
Strong understanding of B2B buyer journeys, lead lifecycle strategy, funnel management, and sales and marketing alignment.
Hands-on experience with CRM, marketing automation, analytics, and reporting platforms such as Salesforce, HubSpot, Marketo, or comparable tools.

Familiarity with account-based marketing, lifecycle marketing, and longer-consideration sales cycles.
Experience supporting multiple products, customer segments, or lines of business within a matrixed organization.
What Sets You Apart:
You are commercially minded, data-driven marketing leader
EBG does not offer work visa sponsorship now or in the future
Company Paid Basic Life and AD&D
Share in the FUN!
Your information will be kept confidential in accordance with EEO guidelines.

$150-$200,000 per year, plus company bonus*
Salary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

This listing is sourced directly from Entertainment Benefits Group's careers page and normalized into a canonical job model.