alliantgroup
Digital Marketing Manager
Houston, TX, USA
Sponsorship not specifiedDetected 90 days ago
JavaScriptHTMLCSSSEOSEMGoogle AdsGoogle AnalyticsLeadership
About the role
- As a Digital Marketing Manager, you will develop and execute visionary online journeys to create competitive edge solutions for expanding our online presence and other digital experiences to increase brand visibility and help support business growth.
- As a national premier consulting firm, alliant is focused on providing solutions to help businesses transform and thrive. alliant offers six different service lines to our clients and this role is in our Education and Awareness department which supports all service lines.
Responsibilities
- Implement, monitor, and improve PPC campaigns
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising to increase in-bound leads
- Work with social media team to design, build and maintain our social media presence through paid promotions
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize user experience
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- As a Digital Marketing Manager, you will develop and execute visionary online journeys to create competitive edge solutions for expanding our online presence and other digital experiences to increase brand visibility and help support business growth.
Requirements
- Proven success implementing and improving PPC campaigns for conversions
- Expert level experience in setting up and optimizing Google Adwords campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Expert level knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- High sense of urgency with the ability to meet deadlines and changing priorities
Nice to have
- Bachelor's degree required (preferred in marketing or a related field)
- Preferred 5+ years' experience in digital marketing - B2B experience required
Compensation
- alliant offers a comprehensive compensation and benefits package including 100% employer paid medical/dental premiums for single coverage, 401(k) matching, PTO, company provided life insurance and disability, onsite gym and group fitness cl
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