Lagos
Vice President, Digital Marketing & Growth
Philadelphia, PA · Exec
Sponsorship not specified$10k-$15kDetected 26 days ago
SEOSEMMarketing AnalyticsCRMGrowth MarketingPerformance MarketingCustomer SupportLeadershipCommunicationCollaborationAdaptability
About the role
- The Vice President of Digital Marketing & Growth is a senior leadership role responsible for defining and executing LAGOS' digital growth strategy across acquisition, E-commerce, retention, and customer experience.
Responsibilities
- This individual will own the performance and evolution of the digital business, ensuring that marketing, ecommerce, lifecycle, analytics, and technology initiatives work together to drive customer growth, engagement, and revenue.
- Partner with executive leadership to establish priorities, allocate resources, and drive the evolution of LAGOS' digital business.
- Partner with agencies and internal teams to develop and execute integrated growth plans.
- CRM & Lifecycle & Retention Own customer retention and lifecycle marketing strategies across email, SMS, loyalty, clienteling, direct mail, and other owned channels.
- Develop programs that increase repeat purchase behavior, customer lifetime value, and long-term customer engagement.
- Build segmentation, personalization, and customer journey strategies that deliver relevant and meaningful customer experiences.
- Partner with the Technology team to strengthen attribution, customer identification, data integrity, and measurement capabilities.
- Team Leadership & Cross-Functional Collaboration Build, mentor, and lead a high-performing digital organization aligned around customer growth, business performance, and accountability.
- Partner closely with Brand, Creative, Merchandising, Retail, Technology, Finance, and Operations teams to align priorities, improve decision-making, and ensure digital initiatives support enterprise objectives.
- Budget & Business Performance Develop and manage digital budgets across marketing, technology, ecommerce, and growth initiatives.
Requirements
- Other Duties Please note this job description is not intended to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
Nice to have
- Today, Steven's daughter.
- Kate Lagos serves as Associate Designer and Brand Stylist, continuing the tradition of excellence and creativity that defines the brand's iconic Caviar collections.
- Essential Functions Strategic Leadership Define and execute the overall digital growth strategy, aligning acquisition, conversion, retention, customer experience, and revenue objectives with broader omnichannel goals.
- Establish clear accountability across digital functions, ensuring ownership of outcomes rather than activities.
- Ensure marketing investments are aligned to efficient customer acquisition, profitable growth, and long-term customer value.
- Ensure retention initiatives are coordinated across digital, retail/concession, and customer service touchpoints.
- Analytics, Data & Customer Insights Establish performance measurement, reporting frameworks, dashboards, and operating cadences that enable data-driven decision making across the organization.
- Translate data and insights into actionable recommendations that improve acquisition, conversion, retention, and customer lifetime value.
Skills
- Establish measurement frameworks to evaluate channel effectiveness, incrementality, and contribution to customer and revenue growth.
Compensation
- $10k-$15k
Company info
- Since 1977, LAGOS has been a pioneer in fine jewelry, combining precious materials and expert craftsmanship to offer modern, iconic styles for women and men.
- Founded by master jeweler, Steven Lagos, the brand's signature Caviar collections offer bold, unique styles that encourage personal expression.
- Ensuring that the internal and external customer's perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities; crafting and implementing service practices that meet customers' needs; promoting and operationalizing customer service as a value.
- Using appropriate interpersonal styles to establish relationships with customers and internal partners; interacting with others in a way that promotes openness and trust and gives them confidence in one's intentions.
Visa & Work Authorization
- d to race, color, religion, gender, sexual orientation, age, disability, marital status, pregnancy, national origin, or citizenship
This listing is sourced directly from Lagos's careers page and normalized into a canonical job model.