Maximustribe

Maximustribe

Lifecycle Marketing Manager (Remote)

United States (Remote)

Sponsorship not specifiedDetected 32 days ago
Data VisualizationA/B TestingWritingBrand StrategyGoogle AnalyticsCRMPerformance ManagementCustomer SuccessCadenceCAMLeadershipCommunicationCollaboration

About the role

  • We're looking for a Lifecycle Marketing Manager who can take a solid foundation in Braze and turn it into a best-in-class messaging operation.
  • This is a individual contributor role responsible for every email and SMS a Maximus client receives, from the first welcome message through ongoing protocol communications, re-engagement campaigns, and everything in between.
  • Your mission: make every message Maximus sends timely, relevant, and measurably impactful.

Responsibilities

  • You report to the Head of Digital Experience/CRO and serve as the in-house authority on how Braze should be architected, segmented, and optimized to drive both acquisition and retention.
  • Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform's leading edge
  • Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency
  • Build and optimize prospect nurture sequences that convert leads into clients
  • Execute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream)
  • Build and maintain reporting dashboards in Braze and Looker that provide actionable visibility into campaign and flow performance
  • Partner with Creative to develop email and SMS templates, ensuring brand consistency while optimizing for performance
  • Collaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequences
  • Opportunity to own the full lifecycle messaging program at a high-growth performance medicine company
  • First Interview (30min): Interview with Tiffany D., Recruiting Lead.

Requirements

  • 4-6 years of hands-on lifecycle/CRM marketing experience with direct ownership of email and SMS programs in a direct-to-consumer environment
  • Deep Braze expertise-you've built Canvas flows from scratch, written complex Liquid logic, managed deliverability at scale, and architected campaign taxonomies that keep a growing messaging program organized
  • Experience integrating a CDP (Segment preferred) with Braze, including event schema design, custom attribute mapping, and real-time data flow management
  • Proven ability to manage both marketing broadcast and transactional/operational messaging programs within a single platform

Skills

  • Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement
  • Use Liquid logic and dynamic content to personalize messaging at scale across all channels
  • Champion suppression logic and frequency capping to protect client experience and deliverability
  • John will be looking for specific detailed examples to demonstrate depth of skill and experience.

Compensation

  • Competitive compensation package including equity

Benefits

  • Competitive compensation package including equity
  • Comprehensive health and wellness benefits
  • Flexible work arrangements
  • Budget for continuous learning, tools, and professional development
  • Full Suite: Medical, Dental, Vision, Life Insurance
  • Flexible vacation/time-off policies

Company info

  • 45 minutes with
  • At the very end, you will have the opportunity to meet with Cam, our CEO.
  • This is a great chance for you to gain a deeper understanding of Maximus's strategy, values, and work processes.
  • Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values.
  • We celebrate intellectual diversity.
  • The Criteria Questionnaire will be sent to you automatically and is mandatory, we will use it as part of our data driven process.

Equal opportunity

  • equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values.
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