Geotab
Strategic Communications Specialist
Atlanta, Georgia - USA · Full-time
Sponsorship not specifiedDetected 2 days ago
Machine LearningData AnalysisStrategic CommunicationsGoogle AnalyticsLogisticsResearchLeadershipCommunicationCollaborationPublic SpeakingWritingOrganizational Skills
About the role
- An equivalent combination of education and experience may be considered.
Responsibilities
- As a Strategic Communications Specialist, your key area of responsibility will be executing communications strategies across media relations, content creation, and measurement to support Geotab's thought leadership and brand awareness goals.
- You will be responsible for managing media reporting programs, coordinating campaigns and media briefings, and building meaningful relationships with journalists and external stakeholders.
- You will also need to work closely with Geotab's Marketing team, senior leaders, and external media partners to ensure consistent and impactful storytelling.
- Develop and execute communication initiatives that deliver impactful messaging to a diverse audience and advance Geotab's business growth objectives.
- Create content and storytelling strategy to support Geotab's overall media and thought leadership strategy, including media releases, social media, presentations and background research/data analysis.
- Manage the Geotab reporting program including media metrics, wire distribution, insights, and dashboards (CISION, Meltwater, Google Analytics, and others).
- Coordinate and own the strategy and logistics of campaigns, announcements, media briefings, press interactions and presence at strategic industry events.
- Build and manage relationships with journalists and external stakeholders to build reputation and create ongoing opportunities to tell Geotab's business story.
- Proven experience in media relations, including building and managing networks of journalists, trade reporters, and social media influencers, with a focus on North America.
- To be successful in this role you will be a naturally curious, outgoing, and confident communicator with strong written and verbal communication skills and the ability to engage effectively with journalists, executives, and partners.
Requirements
- 3-5 years of experience in corporate communications, technology communications, and/or agency experience.
- Hands-on experience with media measurement and monitoring tools such as CISION, Meltwater, Google Analytics, and AI-driven solutions.
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field
- When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL.
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field; a postgraduate diploma in Communications or PR is considered a strong asset.
Compensation
- Experience with strategic planning, annual plan development, and reporting on media and social media performance metrics.
Benefits
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Competitive medical and dental benefits
- Retirement savings program
- The health and safety of employees are a top priority.
Company info
- Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work™." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
- Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
- Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.
- Who you are:
- Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets.
- Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.
- Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
- Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact.
- Ours is a fast paced, ever changing environment.
- Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description.
- Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture.
- Reach your full potential with Geotab.
- To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.
- We are always looking for amazing talent who can contribute to our growth and deliver results!
Visa & Work Authorization
- Citizen and Immigration Services
This listing is sourced directly from Geotab's careers page and normalized into a canonical job model.