SharkNinja

SharkNinja

VP, Global Social Media (Americas)

Needham, MA, United States · Vp

Sponsorship not specified$285k-$345kDetected 15 days ago
Content CalendarsLeadership

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odds of building a lasting career here

61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
  • We're not waiting for the future; we're creating it.
  • If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

Responsibilities

  • Own the North America social content calendar and channel strategy across all major platforms (TikTok, Instagram, YouTube, Facebook, X, Pinterest)
  • Lead and develop a regional team spanning content, community, and channel management across US and Canada
  • Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
  • Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
  • Serve as regional lead for the Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative/influencer performance
  • Manage crisis response and social listening for the region in partnership with global Analytics
  • Build and defend clear operating boundaries with adjacent functions (DTC, PR, Marketing) to protect craft specialization and avoid diluted ownership
  • Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of.
  • We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.

Requirements

  • 10+ years in social media/digital marketing, 4+ in a leadership capacity
  • Deep influencer/creator marketing experience required, including budget ownership at scale
  • Proven track record scaling branded social content and measurable commercial impact
  • Experience managing teams across US and Canada markets
  • Agency-side experience required; large, social-first brand experience strongly preferred
  • Demonstrated success managing multi-million dollar creator budgets, agency partners, and creator platforms/systems (e.g., CreatorIQ, ShopMy, AWIN)
  • Strong cross-functional influence skills; comfort operating in matrixed org structures
  • CPG, DTC, or consumer electronics background preferred

Nice to have

  • large, social-first brand experience strongly preferred
  • Agency-side experience required

Compensation

  • $285,000 - $345,000 USD
  • The annual salary range for this position is displayed below.
  • Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits

  • We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
  • We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible.
  • At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success.
  • With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Company info

  • SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
  • AI at SharkNinja
  • At SharkNinja, we're building an AI-native culture. We're not waiting for the future
  • we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
  • Report regional performance and investment recommendations to SVP, Global Social
  • Life At SharkNinja
  • Outrageously Extraordinary
  • We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.

Equal opportunity

  • If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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This listing is sourced directly from SharkNinja's careers page and normalized into a canonical job model.