iHerb
Growth Marketing Specialist- EU
United States of America - Remote / Home Office
Sponsorship not specified$46k-$75kDetected 36 days ago
SEMGoogle AdsMeta AdsGrowth MarketingPerformance MarketingVendor ManagementLoad Testing
About the role
- This role is highly execution-focused and ideal for someone with hands-on paid media experience, strong attention to detail, and a passion for campaign operations, performance analysis, creative testing, and process improvement.
- Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
- Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
Responsibilities
- The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across EU platforms.
- Execute and support paid media campaigns across assigned EU markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
- Manage day-to-day campaign operations across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
- Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
- Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
- Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
- Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
- Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.
- At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future.
Requirements
- Generally requires 1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations.
- If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com.
- For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products.
Nice to have
- Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.
- Experience with E-specific platforms, or similar regional paid media platforms strongly preferred.
- Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting.
- Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.
- Ability to analyze campaign performance and identify practical optimization opportunities.
- Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin.
- Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred.
- Experience supporting creative testing and translating performance results into clear creative learnings.
Skills
- Knowledge, Skills and Abilities:
Compensation
- $46,340 - $75,000 USD
Benefits
- Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
- We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products.
- Our vision is to become the #1 destination for health and wellness across the world.
- With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day.
- Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
- iHerb Benefits
- For the comprehensive benefits list, visit www.iHerbBenefits.com.
- For our international team members, you may be eligible for benefits depending on the country where you are employed.
- The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
- iHerb is on a mission to make health and wellness accessible to all.
Company info
- Embrace Diversity & Inclusion · Strive for Simplicity
- Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind.
- iHerb is an Equal Opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual
- We are looking for a Growth Marketing Specialist, EU (European Region) to support the execution, optimization, and operational management of paid media campaigns across key EU markets.
- From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
- Our 5 Shared Values unite our global team:
This listing is sourced directly from iHerb's careers page and normalized into a canonical job model.