Weedmaps

Social Media Manager (Hybrid)

Irvine, CA · Full-time

Sponsorship not specified$89k-$106kDetected 20 days ago

Content CalendarsSocial Media MarketingPremiere ProFinal Cut ProVideo ProductionLeadershipCommunicationOrganizational Skills

About the role

The ideal candidate thrives in fast-paced, event-driven environments and has a strong pulse on sports and entertainment culture.
Oversee the development, curation and publishing of compelling content including copy, graphics, short-form video, live coverage and platform-specific storytelling across Instagram, X, TikTok, YouTube, Facebook, and LinkedIn.
Direct and make judgement calls on real-time social coverage during live sporting events, entertainment activations, partnerships, and key cultural moments.

Develop, own, and implement a comprehensive social media strategy in support of Sports & Entertainment business objectives and integrated marketing campaigns.
Set and manage the Sports & Entertainment content calendar, prioritizing timing, sequencing, and content mix to drive consistent, high-impact audience engagement.
Develop engaging, platform-optimized messaging that reflects brand voice while resonating with sports and entertainment audiences.
Advise and partner cross-functionally with marketing, creative, partnerships, PR, and brand teams to align messaging and campaign execution.

Bachelor's degree in Marketing, Communications, Sports Management, or related field (or equivalent professional experience).
3-5 years of experience in social media management, preferably within sports, entertainment, media, or lifestyle brands.
Proven experience managing brand social channels and content calendars.
Strong understanding of sports culture, entertainment trends, and digital fan engagement.
Experience covering live events and real-time content publishing.
Proficiency in major social platforms and social management tools.
Creative thinker with the ability to translate cultural moments into engaging brand content.

Familiarity with paid social strategy and boosting content.
Experience with short-form video editing tools (CapCut, Premiere, Final Cut, etc.).
Knowledge of NIL, sponsorship activations, and sports marketing campaigns.

The base pay range for this position is $89,000 - $105,505 per year, and a competitive bonus.

Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Short- and Long-term Disability Insurance
We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.

Founded in 2008, we've grown from a small startup to a global leader in the cannabis industry.
Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.
"Freedom to choose.
Freedom to access.
Freedom to enjoy."
Our recruiters will always communicate with candidates through an @ weedmaps.com email address.
Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
If you are interested in a role at Weedmaps, please apply through our established channels.
Weedmaps Careers Page or LinkedIn

Oversee social strategy and coordinated execution for athlete, artist, influencer, and sponsorship activations through coordinated social promotion and campaign oversight.
Experience working with athletes, entertainers, influencers, or sponsorship partners.

This listing is sourced directly from Weedmaps's careers page and normalized into a canonical job model.