ParetoHealth
Product Marketing Director
Philadelphia, Pennsylvania, United States · Director
No sponsorshipDetected 27 days ago
ComplianceProject ManagementSalesAccount ManagementLeadershipCommunicationUnderwriting
About the role
- At the center of that success is the Risk Shield-the combination of captive structure, stop-loss protections, underwriting philosophy, and long-term stability that helps employers achieve better outcomes over time.
- This is not a traditional product marketing role focused solely on messaging and launches.
- This role sits at the center of Product, Sales, Customer Management, Underwriting, and Marketing, serving as the business owner for the Risk Shield go-to-market strategy.
Responsibilities
- Own end-to-end go-to-market strategy for the Risk Shield across the customer lifecycle
- Partner with Sales and Customer Management to drive growth and retention initiatives
- Develop customer communication and lifecycle marketing strategies that strengthen engagement, reinforce value, and support long-term retention
- Lead segment-based marketing strategies, including to Pareto's key consultant, Member, and National audience segments
- Develop commercial enablement strategies, tools, content, training, and sales plays that equip all Sales and Customer Management teams to deliver a consistent customer experience
- Own customer proof points, case studies, success stories, and value narratives that demonstrate Pareto's impact and support new business and retention efforts
- Own competitive intelligence and market insights to support new business wins and customer retention
- Partner with Marketing, Product, Sales, Customer Management, and Commercial Operations to execute GTM initiatives and measure performance
- Manage and develop the Product Marketing Manager of the Risk Shield
- The drive to learn, to improve, and to deliver outstanding value every day.
Requirements
- 8+ years of experience in Product Marketing, Go-to-Market Strategy, Commercial Enablement, Product Management, or related fields
- 3+ years of experience leading cross-functional business initiatives and influencing senior stakeholders
- Experience supporting B2B sales organizations and driving measurable business outcomes
- Bachelor's degree required
- Strong positioning, messaging, and storytelling skills, with the ability to translate complex concepts into clear, compelling value propositions
- Proven ability to develop and execute go-to-market strategies that drive growth, retention, and customer engagement
- Demonstrated success building enablement programs, sales plays, and customer-facing content that improve field effectiveness
- Experience developing customer proof points, case studies, and value narratives that support new business and retention efforts
- Ability to lead cross-functional initiatives and influence stakeholders across Product, Marketing, Operations, and Commercial teams
- Strong project management and prioritization skills with the ability to manage multiple initiatives simultaneously
- Demonstrated ability to identify high-impact AI use cases and implement scalable workflows that improve marketing, enablement, and commercial performance
Nice to have
- Prior people management experience preferred
Skills
- Experience partnering closely with Sales, Account Management, and executive leadership to influence commercial outcomes
- Strong analytical and strategic thinking skills with the ability to translate market, customer, and performance insights into action
- Experience leading and developing high-performing team members
- Excellent written, verbal, and presentation communication skills
Benefits
- Fully paid medical, dental, and vision benefits.
- Tuition reimbursement
- Transportation allowance and daily parking reimbursement
Company info
- The ability to see the big picture and prepare to meet tomorrow's needs.
- The passion to produce at higher rates and to the highest standards.
- A united community creating better health benefit solutions for all.
- Please note that any communication from our recruiters and hiring managers at ParetoHealth about a job opportunity will only be made by a ParetoHealth employee with an @paretohealth.com address.
- ParetoHealth does not conduct text message or chat-based interviews.
- Any other email addresses, agencies, or forums may be phishing scams designed to obtain your personal information.
- Fire in the belly
- See the field
- Get it done right
- For the greater good
- We will not ask you to provide personal or financial information, including, but not limited to, your social security number, online account passwords, credit card numbers, passport information, and other related banking information until we begin onboarding activities, which will be coordinated by a member of the ParetoHealth People Ops Team with an @paretohealth.com email address.
- ParetoHealth is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.
- These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services.
Visa & Work Authorization
- Please note that ParetoHealth does not provide employment visa sponsorship for this position.
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This listing is sourced directly from ParetoHealth's careers page and normalized into a canonical job model.