MAP
Senior Experience Strategist
Toronto, Canada · Senior
Sponsorship not specifiedDetected 5 days ago
AWSBrand StrategySalesforceGoogle AnalyticsCRMPerformance MarketingNegotiationShopifyResearchLeadershipCommunicationCollaborationMentoring
About the role
- Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
- You will be in our dynamic Experience Strategy team at VML MAP.
- What do you bring to the table? - Experience: 7+ years of progressive experience in CRM, customer experience strategy, or strategic planning roles, with a significant portion gained within a fast-paced, leading agency environment.
Responsibilities
- WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
- In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution.
- WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses.
- An insatiable curiosity and relentless drive to push the boundaries of customer experience strategy.
- Architect and Lead Innovative CRM Strategies, applying advanced principles of brand strategy, intricate journey mapping, and sophisticated audience segmentation.
- Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams.
- You will drive optimization of end-to-end customer engagement, from acquisition to post-sale, ensuring strategic alignment and seamless execution across all disciplines.
- Own and Drive Strategic Deliverables, leading the development of integrated channel plans, complex ecosystem development, and significant new business pitches.
- You will be instrumental in crafting compelling brand narratives and elevating our thought leadership within the industry, positioning VML MAP as a strategic partner.
- Ability to anticipate future trends and drive proactive strategic shifts.
Requirements
- Deep, comprehensive expertise in digital marketing channels, integrated customer engagement strategies, and emerging technologies, with a proven ability to leverage them for strategic advantage.
- Ability to translate technical capabilities into strategic business outcomes.
- Proven ability to craft highly compelling, data-backed strategic narratives that inspire, influence, and secure buy-in from senior clients and internal stakeholders.
Skills
- Exceptional organizational and strategic project/program management skills.
Benefits
- Drive Strategic Customer Relationships by defining the overarching vision and strategic frameworks for enhancing complex customer interactions across diverse touchpoints.
- A highly developed capacity for macro-level strategic thinking, seamlessly connecting CRM, brand strategy, and the end-to-end customer experience into a cohesive and innovative vision.
- Ability to effectively guide, influence, and align diverse teams and senior stakeholders towards a unified strategic vision and execution.
Company info
- WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses.
- We are seeking an experienced and visionary Senior Experience Strategist to lead the development and execution of groundbreaking omni-channel strategies that drive unparalleled engagement, foster deep loyalty, and maximize lifetime value for our top-tier clients. If you possess a proven track record of strategic leadership at the intersection of customer experience, data, and complex digital ecosystems, and thrive on making a transformative impact within a dynamic agency environment, this is an unparalleled opportunity.
- What will your day look like?
- As a Senior Experience Strategist, you will:
- We are seeking an experienced and visionary Senior Experience Strategist to lead the development and execution of groundbreaking omni-channel strategies that drive unparalleled engagement, foster deep loyalty, and maximize lifetime value for our top-tier clients.
- If you possess a proven track record of strategic leadership at the intersection of customer experience, data, and complex digital ecosystems, and thrive on making a transformative impact within a dynamic agency environment, this is an unparalleled opportunity.
- Architect and Lead Innovative CRM Strategies, applying advanced principles of brand strategy, intricate journey mapping, and sophisticated audience segmentation. You will guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.
- Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, from acquisition to post-sale, ensuring strategic alignment and seamless execution across all disciplines.
- Oversee and Synthesize Advanced Research & Analysis, directing qualitative and quantitative research methodologies. You will facilitate and lead strategic workshops, extracting profound insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.
This listing is sourced directly from MAP's careers page and normalized into a canonical job model.