Poshmark
Product Manager - Lifecycle
US California (Redwood City) - Office · Mid
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About the role
- ABOUT POSHMARK Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection.
- Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.
Responsibilities
- Own the end-to-end strategy and roadmap for Poshmark's lifecycle channels including email, push notifications, promotional placements, and CRM surfaces across buyer, seller, and merchandising audiences
- Define and optimize the message surfaces across Poshmark's, ensuring channel experiences are coherent, personalized, and conversion-driven
- Work with data and analytics to build segmentation strategies, measure channel performance, and identify growth opportunities across the funnel
- Own the product layer for promotional campaigns including discount mechanics, offer construction, audience targeting, and measurement
- Partner with merchandising and the seller team to design CRM-driven promotional programs that serve both sides of the marketplace
Requirements
- 4+ years in a product management or growth role
- Hands-on experience with a customer engagement platform (MoEngage, Braze, Iterable, Salesforce Marketing Cloud, or similar) at a product or implementation level, not just a user level
- Experience integrating a composable CDP (Hightouch, Segment, or similar) with a downstream engagement platform
- Track record of running structured experiments across owned channels with proper methodology: experiment sizing, holdout groups, attribution, and incremental lift measurement
Skills
- Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection.
- Poshmark is also in the middle of an AI transformation that is changing how product development works.
Benefits
- Define and maintain channel health metrics, establishing baselines and owning improvement against them
This listing is sourced directly from Poshmark's careers page and normalized into a canonical job model.