Starz
CRM Analyst
Los Angeles, CA (Santa Monica)
Sponsorship not specified$80k-$90kDetected 31 days ago
HTMLCSSSQLData AnalysisData VisualizationMarketing AnalyticsCRMExcelCommunicationCollaborationProblem Solving
About the role
- All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws.
- In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities.
Responsibilities
- Partner with CRM agency to build and launch campaigns within the marketing automation platform (e.g., Braze), including setting up segments, content blocks, and delivery logic.
- Analyze CRM campaign performance (email, push, in-app, SMS) and provide actionable insights to optimize engagement, conversion, and retention.
- Collaborate on segmentation strategies that power personalized journeys and promotional targeting.
- Work with Product and Engineering teams to support targeting logic, campaign setup, and data flow integrity across platforms.
- Support the business in identifying behavioral triggers and cohorts that inform new promotional tactics and lifecycle communications.
Requirements
- experience with data visualization tools like Tableau or Looker preferred.
- Comfortable navigating large datasets and distilling complex findings into simple, strategic recommendations.
- Experience with offer strategy, testing frameworks, and performance evaluation a strong plus.
- Excellent collaboration and communication skills, with a proactive and problem-solving mindset.
- Passion for entertainment, storytelling, and customer-centric marketing.
Nice to have
- Use HTML/CSS knowledge to troubleshoot and edit email templates and ensure consistent rendering across devices and platforms.
- QA CRM campaigns across channels to ensure correct audience, creative, links, offer copy, and personalization before deployment.
- Monitor and report on promotional offer performance across lifecycle touchpoints-acquisition, winback, retention, and upsell.
- Evaluate A/B and multivariate tests to understand offer performance and audience responsiveness.
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 2-4 years of experience in CRM, marketing analytics, or customer insights-preferably in subscription, streaming, or media environments.
- Working knowledge of HTML and CSS for email
- Meticulous attention to detail with experience QAing campaigns across devices and platforms.
Compensation
- $80,000 - $90,000
- Annual discretionary bonus and merit increase
Benefits
- Full Coverage - Medical, Vision, and Dental
- Annual discretionary bonus and merit increase
- Work/Life Balance - generous sick days, vacation days, holidays, and wellness days
- Tuition Reimbursement (up to graduate degree)
This listing is sourced directly from Starz's careers page and normalized into a canonical job model.