Wiley
VP, Market Strategy and Commercialization
Hoboken (HQ), NJ, USA · Vp
Sponsorship not specifiedDetected 20 days ago
Data ScienceProduct ManagementProduct StrategyStakeholder ManagementSalesBusiness DevelopmentFinancial ModelingForecastingProcurementCadenceResearchLeadership
About the role
- The ideal candidate brings strong commercial instincts, savvy product marketing craft, a well-established corporate R&D network, and the curiosity to anticipate market direction before it is explicitly articulated by buyers.
- The corporate R&D AI and data landscape is fast-moving and competitive
- The VP holds primary accountability for the commercial strategy of the business unit and contributes directly to ARI's broader growth strategy - operating with the autonomy, credibility, and authority that the scope demands.
Responsibilities
- Own the commercial strategy for the highest-value and most strategic use cases and business opportunities in target vertical markets - bringing market credibility, competitive insight, and clear positioning
- Partner with business development and sales to design and execute winning approaches for complex, multi-stakeholder enterprise deals - reframing buyer conversations, addressing perception and pricing objections, identify professional services or custom solution opportunities, and building momentum across the Applied Research Intelligence Platform, AI Licensing, and Database Solutions
- Define and govern the engagement model for commercial strategy support across the commercial cycle
- Own and lead market intelligence for priority segments and geographies, including competitor moves, buyer technology decisions, platform evaluations, AI/data sourcing strategies, and emerging workflow requirements
- Engage the most senior prospects as a VP-level counterpart - building trust and demand signals ahead of formal procurement or sales cycles in settings that require executive-to-executive credibility
- Represent ARI in industry forums, conferences, and partner events at a level commensurate with the SVP GM - building Wiley's external profile in corporate R&D markets as a commercial and thought leader
- Lead ongoing market monitoring - tracking competitors, buyer behavior, and whitespace opportunities in AI and data intelligence
Requirements
- This role owns the commercial intelligence and market strategy required to win complex, high-value enterprise opportunities and to drive the business unit's growth.
Benefits
- The VP partners closely with the corporate sales, business development, partnership management, marketing, and product teams to implement a vision for customer value creation and Wiley business growth.
This listing is sourced directly from Wiley's careers page and normalized into a canonical job model.