SpruceID

Sr. GTM Marketing

United States · Senior

Sponsorship not specifiedDetected 41 days ago

FigmaSalesWriting

About the role

SpruceID is hiring a Senior GTM Marketing Manager to help turn our strategy into the assets, campaigns, customer intelligence, and AI-enabled marketing systems that move complex public-sector sales conversations forward.
This is a high-leverage generalist role.
You will work across positioning, content, web copy, sales collateral, account-specific narratives, campaigns, events, technical writing, video and explainer content, and marketing operations.

SpruceID builds digital identity and trusted data infrastructure for governments and enterprises.
We work with governments to design, build, and scale infrastructure for mobile driver's licenses, reusable identity verification, verifiable credentials, digital wallets, trusted document intake, and cross-agency digital services.
we need someone who can understand the strategy, identify what needs to exist, and create the first useful version.
One week you may be turning a state account plan into a briefing and outreach package; the next you may be rewriting a landing page, producing a whitepaper, packaging a demo, building an event campaign, or creating a repeatable AI workflow that makes future work faster.

5+ years of experience marketing in infrastructure, government, fintech, identity, developer tools, enterprise software, or another complex technical market.
Comfort working directly with sales, product, delivery, and executive stakeholders.
High ownership, strong judgment, and ability to operate with limited structure
A portfolio of shipped GTM work across formats: positioning, sales collateral, web copy, campaigns, content, events, technical explainers, or customer narratives.
Exceptionally strong writing and storytelling skills, especially for technical, policy, or complex product concepts.
Hands-on fluency with Figma and Claude Code or equivalent AI-enabled production tools.

benefits, licensing, healthcare, employment, financial services, and other high-stakes digital interactions.

we are looking for people who believe individuals should have more ownership, control, and agency over their personal data, and who are motivated by building systems that make digital services more secure, useful, and respectful of users.
We are building toward a future where people own and control their data across their digital interactions.
We are not a traditional SaaS company selling licenses, a commodity credential vendor, or a consulting firm that leaves behind a slide deck.
We are a small, technical, fast-moving team working on infrastructure that will shape how people access services for decades to come.

This listing is sourced directly from SpruceID's careers page and normalized into a canonical job model.