Simple Life App / Zing Coach
UA Head
United States, US
Sponsorship not specifiedDetected 180 days ago
ExpressA/B TestingMeta AdsPerformance MarketingMentoring
About the role
- Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle-without the stress or extremes.
- Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably.
- This role is for someone who has already scaled paid acquisition in telehealth / GLP-1 / weight-loss products and understands how performance and unit economics behave at scale.
Responsibilities
- Own and scale paid user acquisition across core performance channels in the US;
- We value and set high expectations for our own work so that it can add to the overall quality and innovation results of the team.
- Each one of us is empowered to make this company a success, take the lead to resolve disagreements and systemic issues.
- This mindset can lead to breakthroughs in product development, improved operational efficiency, and increased competitiveness in the market.
Requirements
- 5-7+ years in performance marketing / user acquisition
- Proven experience scaling paid acquisition in the US market
- Direct, hands-on experience in telehealth / GLP-1 / weight-loss products
- Strong understanding of CAC, LTV, payback, and full-funnel performance
- Hands-on expertise with: Meta Ads, Google Search & YouTube
- Experience in managing high budgets ($500K+ monthly paid media budgets, or 2-5× spend growth within a short timeframe)
Nice to have
- Meta Ads (mandatory), Google Search & YouTube (mandatory), CTV / Linear TV (a strong plus)
- Operate confidently in high-volume, fast-scaling environments
- Continuously test and iterate creatives, audiences, bidding strategies, and funnel mechanics
- The equipment whatever you need to be happy and productive
- A premium SIMPLE subscription
Benefits
- When we are competing to become an A-player in the digital health market, we don't have the luxury of deliberation.
- We create products that benefit users while we are meeting our metrics.
Company info
- Think deeper: We understand that in order to grow we need to make all our decisions reality-based and change our opinion based on what we learn.
- We appreciate data coming in various forms - quantitative and qualitative, feedback from users and colleagues, and strong and weak signals.We treat data as the main source for leveraging insights and expect people at every level to have conversations that start with data.
- We encourage our team to explore new ideas, challenge conventional thinking, and continuously improve work.
- We believe that a culture and mindset of constantly striving to exceed existing standards, boundaries, or expectations that include innovation, experimentation, and a willingness to take risks, can bring us success.
- We don't accept what someone says as truth if we disagree with it, no matter what authority that person has in the company and express ourselves directly, not through back channels.
- We challenge ideas, from policy to product decisions, and always seek to understand the reason behind what we do.
- About our values: Think deeper: We understand that in order to grow we need to make all our decisions reality-based and change our opinion based on what we learn.
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