McKesson
Brand Manager, Medicine Shoppe
CAN, ON, Mississauga · Senior
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About the role
- The Marketing Manager will take on a leadership role in managing and advancing The Medicine Shoppe pharmacy brands in Canada.
- The ideal candidate for this position will have a strong background in marketing, brand management, and experience leading successful marketing campaigns.
Responsibilities
- National Marketing: Develop and implement comprehensive marketing campaigns and promotional strategies that align with The Medicine Shoppe objectives to drive brand awareness and sales, that encompass:
- Brand Identity: Manage and maintain the brand strategy, brand guidelines and positioning, ensuring consistency across all marketing materials and communications.
- Omnichannel Marketing: Develop the strategies, creative and execute omnichannel marketing strategies that integrate traditional and digital channels, including campaigns, content, and collateral to engage key consumer segments.
- Digital Marketing: Lead digital marketing initiatives and content, including social media, email marketing, SEO/GEO, SEM, and online advertising to ensure online presence and consumer engagement.
- Collaboration: Collaborate closely with cross-functional teams, such as store operations, pharmacy services, category management, customer communications and events to ensure marketing efforts are aligned with overall business objectives.
- Communication: Communicate brand strategies, plans, programs. and tool s to internal and external stakeholders (operations, category management or pharmacy owners), individually or in collaboration with consumer communications, including support and presentations at owner events.
- Performance Analysis: Monitor and analyse the performance of campaigns using data-driven insights to optimize strategies and achieve desired outcomes.
- Budget Management: Manage the monthly invoicing of vendors and ensure the assigned marketing budgets are respected.
Requirements
- An undergraduate degree in relevant field
- 2-3 years of people management experience
- Knowledge of the competitive landscape in the community pharmacy space
- Proven track record of leveraging all forms of brand expression
- The Marketing Manager must possess excellent communication, collaboration, and leadership skills, along with a proven track record of managing budgets and delivering results.
- 5-7 years+ of relevant work experience, preferably within retail and/or healthcare
- Superior analytical skills, particularly in the areas of strategic, financial and marketing program ROI analysis
- Proven track record at successfully managing agency partners
- Willingness to travel within Canada 1-3 times per year
Skills
- Creative, yet highly methodological
- Presenting and storytelling
- Initiative, self-starter, and entrepreneurial
- Strategic thinker
- Strong people motivator
- Known team player, committed to supporting the success of others
- Strong attention to detail
- AI optimized
- Excellent communication skills in English
- The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations.
- In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.
- For more information regarding benefits at McKesson, please click here.
Compensation
- Willingness to travel within Canada 1-3 times per year
Company info
- We are known for delivering insights, products, and services that make quality care more accessible and affordable.
- If you want to be part of tomorrow's health today, we want to hear from you.
This listing is sourced directly from McKesson's careers page and normalized into a canonical job model.