McKesson

McKesson

Brand Manager, Medicine Shoppe

CAN, ON, Mississauga

Sponsorship not specifiedDetected 22 days ago
SEOSEMEmail MarketingContent MarketingBrand StrategyResearchLeadershipCommunicationCollaborationPublic Speaking

About the role

  • The Marketing Manager will take on a leadership role in managing and advancing The Medicine Shoppe pharmacy brands in Canada.
  • The ideal candidate for this position will have a strong background in marketing, brand management, and experience leading successful marketing campaigns.

Responsibilities

  • National Marketing: Develop and implement comprehensive marketing campaigns and promotional strategies that align with The Medicine Shoppe objectives to drive brand awareness and sales, that encompass:
  • Brand Identity: Manage and maintain the brand strategy, brand guidelines and positioning, ensuring consistency across all marketing materials and communications.
  • Omnichannel Marketing: Develop the strategies, creative and execute omnichannel marketing strategies that integrate traditional and digital channels, including campaigns, content, and collateral to engage key consumer segments.
  • Digital Marketing: Lead digital marketing initiatives and content, including social media, email marketing, SEO/GEO, SEM, and online advertising to ensure online presence and consumer engagement.
  • Collaboration: Collaborate closely with cross-functional teams, such as store operations, pharmacy services, category management, customer communications and events to ensure marketing efforts are aligned with overall business objectives.
  • Communication: Communicate brand strategies, plans, programs. and tool s to internal and external stakeholders (operations, category management or pharmacy owners), individually or in collaboration with consumer communications, including support and presentations at owner events.
  • Performance Analysis: Monitor and analyse the performance of campaigns using data-driven insights to optimize strategies and achieve desired outcomes.
  • Budget Management: Manage the monthly invoicing of vendors and ensure the assigned marketing budgets are respected.
  • As the steward of this brand, they will vigilantly monitor the competitive landscape, develop measurable marketing strategies, and execute strategic plans to strengthen the brand's positioning in the marketplace.
  • This position requires strategic thinking, attention to detail, and the ability to manage multiple projects simultaneously.

Requirements

  • An undergraduate degree in relevant field
  • 2-3 years of people management experience
  • Knowledge of the competitive landscape in the community pharmacy space
  • Proven track record of leveraging all forms of brand expression
  • The Marketing Manager must possess excellent communication, collaboration, and leadership skills, along with a proven track record of managing budgets and delivering results.
  • 5-7 years+ of relevant work experience, preferably within retail and/or healthcare
  • Superior analytical skills, particularly in the areas of strategic, financial and marketing program ROI analysis
  • Proven track record at successfully managing agency partners
  • Willingness to travel within Canada 1-3 times per year

Skills

  • Creative, yet highly methodological
  • Presenting and storytelling
  • Initiative, self-starter, and entrepreneurial
  • Strategic thinker
  • Strong people motivator
  • Known team player, committed to supporting the success of others
  • Strong attention to detail
  • AI optimized
  • Excellent communication skills in English
  • The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations.
  • In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.
  • For more information regarding benefits at McKesson, please click here.

Compensation

  • Willingness to travel within Canada 1-3 times per year

Benefits

  • McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare.
  • Here, we focus on the health, happiness, and well-being of you and those we serve - we care.
  • Together, we thrive as we shape the future of health for patients, our communities, and our people.
  • If you want to be part of tomorrow's health today, we want to hear from you.

Company info

  • We are known for delivering insights, products, and services that make quality care more accessible and affordable.

Equal opportunity

  • Equal Opportunity Employer
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