OpenLoop Health

Lifecycle Marketing Manager

United States - Remote

Sponsorship not specifiedDetected 21 days ago

A/B TestingStrategic CommunicationsHubSpotSalesPipeline ManagementCustomer SuccessLeadershipCommunicationCollaboration

About the role

This role requires a unique combination of strong writing, lifecycle strategy, analytical depth, AI fluency, and hands-on execution.
We keep meetings minimal and focus on shipping great work, fast.

Self-Serve Growth Support: Build and rapidly test marketing, onboarding, and customer success communications to accelerate adoption of our new self-serve product.
Sales Pipeline Progression: Partner closely with Sales and Revenue Operations to create personalized communications that help progress mid-market and enterprise opportunities through the sales cycle.
Patient Communications: Manage and improve patient communications in partnership with Operations and Care teams, ensuring patients receive clear, helpful messaging that improves their care experience.
AI-Powered Personalization: Partner with Revenue Operations to build personalized, AI-powered lifecycle communications across segments, personas, and lifecycle stages.
Revenue Impact Measurement: Build reporting that connects lifecycle marketing efforts to business outcomes, including influenced pipeline, revenue, attach rates, retention, expansion, and lifetime value.
Cross-Functional Collaboration: Work end-to-end across the business to identify communication gaps, improve customer and patient journeys, and drive measurable impact from sales through patient experience.
Proven experience building lifecycle programs that drive measurable business outcomes across acquisition, activation, expansion, retention, or customer engagement.
Build and rapidly test marketing, onboarding, and customer success communications to accelerate adoption of our new self-serve product.

7+ years of B2B marketing experience, with at least 3 years in demand generation, lifecycle marketing, or customer marketing.
Excellent written communication skills, with a proven ability to write clearly, concisely, and persuasively for different audiences.
Strong analytical skill and the ability to measure lifecycle performance beyond open rates and click-through rates.
Ability to connect communications strategy to business impact across both client and patient experiences.
A builder mindset with a high degree of ownership, speed, curiosity, and attention to detail.

Medical, Dental, and Vision plans
Flexible Spending/Health Savings Accounts
Life Insurance, Pet insurance, and more
Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere.
End-to-End Journey Ownership: Build and optimize lifecycle marketing flows across pipeline generation, pipeline progression, customer activation, add-ons, upsells, cross-sells, and ongoing education.
Customer Marketing Program Development: Lead the charge on building OpenLoop's customer marketing program, delivering education, best practices, activation support, and expansion opportunities to clients.
Lifecycle Experimentation: Design, launch, and measure tests across email, onboarding, customer education, remarketing, and other lifecycle channels to improve conversion, activation, retention, and expansion.

Lead a revamp of OpenLoop's lifecycle marketing efforts from the ground up across prospects, customers, and patients.
Lifecycle Marketing Leadership: Lead a revamp of OpenLoop's lifecycle marketing efforts from the ground up across prospects, customers, and patients.
OpenLoop was co-founded by CEO, Dr.

This listing is sourced directly from OpenLoop Health's careers page and normalized into a canonical job model.