Appnovation

Adoption Analytics & Insights Manager

Tampa

Sponsorship not specifiedDetected 5 days ago

Data ScienceData VisualizationCommunicationAdaptability

About the role

As we modernize the digital employee experience, the GTM and Adoption team ensures new platforms become seamlessly embedded into how our colleagues work.
You will track platform engagement, identify user barriers, and translate deep telemetry into actionable insights.
Ultimately, you will diagnose why adoption stalls and route effective solutions using your expertise in Funnel Optimization, ROI Reporting, and Telemetry.

Platform Engagement Baseline & Core Metrics: Establish and own the engagement baseline for every colleague-facing platform.
Value Delivery Measurement: Partner with experience architecture and product owners to define and track leading indicators of "value" (e.g., time saved, error reduction, satisfaction) alongside standard usage data.
Targeted Re-Engagement Insights: Feed real-time usage data to team leads to enable the design of highly targeted, localized re-activation campaigns and training assets.
Demonstrated ability to design and measure user activation funnels and adoption metrics, including product-led growth (PLG) metrics (activation, retention cohorts, Sean Ellis-style testing).

Bachelor's degree in Data Science, Analytics, Business, Marketing, or a related field.
5-8+ years of experience in product analytics, digital telemetry, or marketing growth analytics.
Strong proficiency in data visualization tools (e.g., Tableau, PowerBI) and product analytics platforms.
Excellent data storytelling skills, with the ability to translate complex analytics into actionable briefs for non-technical stakeholders.
Experience diagnosing root causes of adoption stalls (workflow fit, content gaps, motivation, organizational barriers).
Experience defining and measuring value-delivery outcomes (time saved, error reduction, quality of output), rather than just raw usage.

Familiarity with organizational network analysis (ONA) or workplace analytics.
Familiarity with enterprise software telemetry and API integrations.
You thrive in a collaborative and agile environment, embracing feedback and iteration.
You are curious and continuously seek opportunities to learn and apply new technologies.
You take ownership of your work, ensuring high standards and accountability.
You communicate clearly, adapting your style to different audiences and stakeholders.
You remain adaptable and resilient in the face of shifting priorities or technical challenges.

Readiness Signals over Vanity Metrics: Partner with learning and advocacy leads to track the gap between "completion" or "joining" and actual readiness or active engagement, measuring long-term behavioral changes.
Cross-Functional Measurement Partnerships: Synthesize community, learning, and communication performance data into a unified, cross-functional picture of the best tactics, channels, and audience segments.

Appnovation is a global, full-service digital partner that combines Strategy, Experience & Design, Engineering and Managed Services.
We build digital solutions that deliver real impact today and serve as foundations for future growth.
Practical action.
Endless possibilities.
Bold ambition.
What We Are Looking For

This listing is sourced directly from Appnovation's careers page and normalized into a canonical job model.