gbl
Head of Marketing
Waterloo, Ontario, Canada
Sponsorship not specifiedDetected 20 days ago
CRMPerformance MarketingVendor Management
About the role
- You will report directly to the CEO and be the most senior marketing hire on the team.
- You will also work closely with an existing marketing team who handles day-to-day execution across paid media, CRM, and affiliate development.
Responsibilities
- This is a builder role, you will set strategy, run campaigns, manage vendors, and grow the team over time.
Requirements
- 5+ years of marketing experience, with at least 3 in iGaming or online gambling
- Proven track record in international markets, particularly LatAm and/or Southeast Asia
- Experience managing performance marketing budgets of $100K+ monthly
- The ideal candidate has deep iGaming experience, understands how to operate in international and grey-market environments, and is comfortable with crypto-native products and audiences.
Nice to have
- Experience with platforms such as Affilka, Voluum, Adform, or similar
- Experience growing a marketing function from early-stage
- This is a high-ownership role at a company that moves fast.
- You will have real influence on strategy and direction, and direct access to the CEO.
Skills
- lifecycle campaigns, welcome flows, reactivation, and VIP
Benefits
- We are a fast-growing online gaming operator running a crypto-first international casino targeting high-growth markets across Latin America and Southeast Asia.
- We operate with a lean, entrepreneurial team and a bias toward action.
Company info
- Our platform is built for speed, performance, and a player-first experience.
- We are looking for a Head of Marketing to own the full marketing function for our international brand.
This listing is sourced directly from gbl's careers page and normalized into a canonical job model.